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iRubric: Persuasive Radio Commercial rubric

iRubric: Persuasive Radio Commercial rubric

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Persuasive Radio Commercial 
Persuasive Radio Commercial
Rubric Code: VXW33C7
By Smithk5
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Speech and Radio Ad
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Introduction (beginning)

Excellent

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Excellent

You used 4 or more details that persuaded me to use your service that were tailored to the target audience.
Good

You used 3 details to convince me to use your product. I'm thinking seriously about using your service, but some details were not tailored to the target audience.
Fair

You used 1 or 2 details to convince me to use your product. I'm not quite convinced I want to spend my money on your service, little connection to target audience.
Poor

You only gave 1 detail to convince me to use your service and it wasn't related to the target audience.
Conclusion (ending)

Excellent

Your conclusion made me want to use your service and concisely summarized your pitch.
Good

Your conclusion made me consider using your service, but left me wanting more.
Fair

Your conclusion made me think about using your service, but I probably won't advertise with you.
Poor

Your conclusion made me decide that I definitely did not want to use your service or advertise with you.
Style of Presentation

Excellent

Your presentation was loud, clear, and enthusiastic. Great job!
Good

Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis

Excellent

Your target audience was clearly identified.
Good

Your target audience was somewhat identified.
Fair

You mentioned an audience.
Poor

No indication who the target audience was.
Needs and Appeals

Excellent

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good

Good use of needs and appeals, could develop more.
Fair

Some use of needs and appeals, application of techniques needs more work.
Poor

No evidence of understanding of audience needs and appeals.






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