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iRubric: Startup Business Evaluation rubric

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Startup Business Evaluation Startup Business Evaluation Rubric to evaluate a startup business by Judges (e.g. VC or Angel investors) in Shenzhen Startup Competition. Rubric Code: VXC49W4 By askrunu Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

Investor Prepareness
	Not Done 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts
Business Idea 3 pts	Not Done Business idea is not done (you can stop here).	Poor Business idea is not crystalized or has been done by others and failed.	Fair Business idea is faily clear and unique.	Good Clear and unique business idea.
Documentation
Business Plan 3 pts	Not Done Not done	Poor Poor business plan. Needs a lot of work.	Fair Fairly done business plan. Needs work. Maybe outdated.	Good Up-to-date and comprehensive business plan.
Marketing Plan 3 pts	Not Done Not done	Poor Weak, unproven, or controvertial marketing plan.	Fair Fairly done marketing plan. Needs work.	Good Working marketing plan.
Personnel
Founder(s) Background 3 pts	Not Done Founder has no background in the business.	Poor Founder has poor understanding / background in the business.	Fair Founder understand the business for the most part.	Good Founder is an expert in the business sector.
Management Team 3 pts	Not Done No team. Or founder spends part time on this business.	Poor Equivalent of one to two full time team members.	Fair Two or more team members with sufficient experties.	Good Solid team covering all aspects of business.
Product or Service
Completeness 3 pts	Not Done Nothing has been done. At the idea stage.	Poor Some work has been done. Prototype is not ready.	Fair There is a prototype of product or service.	Good There is a working product or service.
Business / Revenue model 3 pts	Not Done No model.	Poor Weak or unproven model.	Fair Tested model. May not be strong enough.	Good Proven model tested by others.
Barriers to Entry
Amount of work 3 pts	Not Done No work has been done.	Poor Little work has been done and can be easily duplicated.	Fair Some research work has been done.	Good Clear Research has been done. Hard to duplicate the work.
Patentability 3 pts	Not Done Patented by others. Prior art exists.	Poor Possibility of patent protection.	Fair High patentability potential. Need more research.	Good Definite patentability potential.
Customers 3 pts	Not Done No customers or potential customer growth	Poor A few customers or potential customers.	Fair Some potential customer growth.	Good Enough potential customer growth to make entry by others difficult.
Financials
Financial investments 3 pts	Not Done None, negligible.	Poor little understanding of financial statement and potential earnings	Fair Understand how investors money will be used. Financial statement is clear	Good Understands how investors money will be used. Has a clear financial statement and forecast of how prices will be effected.
Revenues 3 pts	Not Done None, negligible.	Poor Little, with small potential.	Fair Break even or close to break even.	Good Profitable with high potential.
Formation / Structure 3 pts	Not Done None or DBA.	Poor Improper business structure. Needs overhaul.	Fair Needs minor change (e.g. from S to C corp, or from LLC or corp or vice versa). Understands business structure.	Good Correct business structure for this type of investors.
Presentation
Elevator pitch 3 pts	Not Done Not done.	Poor Weak or uninteresting pitch.	Fair Under progress. Some pitches need work.	Good Has 30 second, 1 minute, 5 minute, and 15 or longer minute pitches. All pitches have been tested and are good.
Market / Industry
Target Market 3 pts	Not Done Unidentified	Poor Vague.	Fair Somewhat identified.	Good Clearly identified.
Penetrability 3 pts	Not Done Unpenetratable market or industry.	Poor Hard to penetrate market or industry (e.g. Airlines)	Fair Penetratable market but with difficulties	Good Easy to penetrate. Ripe market.
Market Saturation 3 pts	Not Done Over saturated market with huge competition (e.g. social networking)	Poor Largely saturated market. Room for entry.	Fair Unsaturated market. Sufficient room for entry.	Good Lightly serviced market. Lot of room for entry.

Keywords:

Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan

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