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iRubric: Marketing Plan rubric

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Marketing Plan Marketing Plan Rubric Code: VXB628A By krmcnish Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Category - 70%
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Components	Poor Missing more than three components.	Fair Missing two components	Good Missing one necessary component.	Excellent Paper has all necessary components. - Cover Page - Table of Contents - Executive Summary - ID of Target Market/ Marketing Mix - S.W.O.T. Analysis - P.E.S.T. Analysis - Current Marketing campaign - Changes
Target Market	Poor Does not identify target market.	Fair Identifies wrong target market.	Good Identifies correct target market but lacks specificity.	Excellent Identifies correct target market including specifics such as demographics, psycho-graphics, geographics.
SWOT Analysis	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategies	Poor Identified some marketing strategies.	Fair Identifies but does not explain the current marketing strategies.	Good Somewhat identifies and explains the current marketing strategies and outlets and how effective they are.	Excellent Clearly identifies and explains the current marketing strategies and outlets and how effective they are.
Changes	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
PEST Analysis	Poor Identifies one or two of the factors.	Fair Identifies broadly the political, economical, socio-cultural, and technological factors.	Good Somewhat identified the political, economical, socio-cultural, and technological factors affecting the business and its marketing strategies.	Excellent Clearly identified the political, economical, socio-cultural, and technological factors affecting the business and its marketing strategies.