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iRubric: Marketing Plan Group project rubric

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Marketing Plan Group project Marketing Plan School Marketing plan proposal Rubric Code: VXAX2X7 By chudsonhrt Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Marketing Category 60 % Cite sources in both your presentation and written proposal. grammar, punctuation, and format are all considered and will lower your grade on any given area.
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Mission Statement 25 pts The mission statement cannot be an exact duplicate of the current mission statement.	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Mission Statement is mentioned but not created.	Fair Created Mission Statement but lacks purpose and focus.	Good Created a long, (more than two sentences) Mission Statement.	Excellent Created a short, (one or two sentences) Mission Statement.
Defines the Problems 50 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Defines a problem.	Fair Defines 1-2 problems; providing limited data about why and how they are problems. or Defines a problem; providing extensive data and reasoning as to why it is a problem.	Good Defines 3-5 problems; providing limited data about why and how they are problems. or Defines 1-2 problem; providing extensive data and reasoning as to why they are problems.	Excellent Defines 3-4 problem; providing extensive data and reasoning as to why they are problems.
Data 80 pts In order to receive all credit, student must find 40+ pieces of data and synthesize the information into coherent writing explaining how the data is relevant to analyzing the problems.	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Student identified 20 or fewer pieces of data.	Fair Student identified 21-39 pieces of data.	Good Student identified 40+ pieces of data.	Excellent Student identified and synthesized 40+ pieces of data.
Market Analysis 100 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor The customer profile is incomplete.	Fair The customer profile only looks at 2-3 aspects.	Good The customer profile looks at 3 or more aspects but does not have an appropriate analysis.	Excellent Describes in-depth the customer profiles buying roles, buying behavior, and customer decision making process.
Marketing Research 80 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Provides a limited analyses of part of the problems.	Fair Provides a limited analyses of 4-5 problems. or provides a detailed analyses of part of the problems.	Good Provides a detailed analyses of all of the problems (4+).	Excellent Provides a detailed analyses of all of the problems (4+) drawing a conclusion on why they exist.
SWOT/Competitive Advantage 40 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategy 50 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market & used market segmentation.	Excellent Determined the target market, used market segmentation, and developed a marketing mix.
Industry Trends 25 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor The student identified 2 or fewer industry trends.	Fair The student identified 2 or fewer industry trends and how they could be applied to the organization or why they do not fit the direction of the organization. Or the student identifies more than 2 industry trends but does not appropriately apply them.	Good The student identifies and applies 4 or more industry trends to the organization. The student makes an appropriate analysis determining if the trend should be followed by the organization to achieve their mission.	Excellent The student identifies and applies at least 4 current high quality industry trends to the organization. The student makes an in depth analysis determining if the trend should be followed by the organization to achieve their mission.
Features and Benefits 50 pts	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion 25 pts and Public Relations Campaign	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Created an ad, no logo, promotion or public relations plan.	Fair Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.	Good Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.	Excellent Created ad/s for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan.
Report 100 pts	Zero Student made no attempt, did not present or was not present during all of the presentations. Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.	Poor Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Presentation 40 %
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Visual aids 25 pts	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Good Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Excellent Slides are attractive. Text is legible. No grammatical errors. Appropriate graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge 75 pts	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Speaker simply reads the material displayed.	Fair Speaker brings little knowledge to the presentation beyond what is displayed.	Good Speaker is well informed and elaborates a bit beyond the material displayed.	Excellent Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution 25 pts	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Presenter reads all of the report with no eye contact.<BR> Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Fair Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Good Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Excellent Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Preproduction/Script 100 pts Sequence-Organization (Graphics\|Text) \| Transitions \| Text Elements \| Grammar \| Sentence-Paragraph Structure \| Spelling	Zero Minimal Achievement Repeated grammatical/ mechanical errors profoundly interfere with understanding, minimal level of achievement with regard to organization of content, insufficient attention to formatting instructions,	Poor Satisfactory Grammatical/ mechanical errors interfere somewhat with understanding, satisfactory with regard to organization of content, transitions are problematic, presentation varies from script	Fair High Achievement Few, if any, grammatical/ mechanical errors, sufficient organization of content, some transitional problems exist and could be improved, presentation varies somewhat from the script	Good Excellent No significant grammatical/ mechanical errors, clear organization of content though transitions are reasonably smooth they could be improved, presentation is mostly consistent with script	Excellent Outstanding No grammatical/ mechanical errors, exceptionally clear, logical, sophisticated organization of content including transitions, presentation is completely consistent with script content
Appearance 25 pts	Zero Student made no attempt to dress appropriately.	Poor Student dressed in casual clothing inappropriate for business setting.	Fair Good Student is dressed in nice, casual clothing	Good Very Good Student is dressed in business casual clothing but is not professional.	Excellent Excellent Student is dressed in professional business attire that demonstrates knowledge of the audience's expectations.
Time Requirement 50 pts	Zero Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Poor Presentation was less than three minutes.	Fair Missed ten minute requirement by three minutes but not less than one minute.	Good Missed ten minute requirement by less than one minute.	Excellent Met or exceeded ten minute requirement.

Keywords:

Marketing Plan

Subjects:

Business

Types:

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