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iRubric: Famous Brand Paper rubric

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Famous Brand Paper 
Rubric Code: VX589BW
By mnettling
Draft
Public Rubric
Subject: Business  
Type: Writing  
Grade Levels: (none)

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  Poor

0-3

(N/A)

Fair

4-6

(N/A)

Good

7-9

(N/A)

Exemplary

10

(N/A)

Introduction (5 points)

Paper has strong introduction that hooks readers attention and introduces the paper




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Poor
Fair
Good
Exemplary
Brand History

When was the Company founded? Has the company had any previous brands (different logos, saying, etc..) When was the current brand launched? How has the brand grown overtime?

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Poor
Fair
Good
Exemplary
Current Performance

How is your company/brand performing today (e.g. market share, how much of the market does it control, how does it compare to competition?)



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Poor
Fair
Good
Exemplary
Strategy of Brand

What is the brand’s current market strategy and objectives? How does the brand differentiate itself from its competition? What brand elements are present in the strategy (e.g. symbols, taglines, spokespeople, packaging, etc…)

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Poor
Fair
Good
Exemplary
4P’s of marketing

Product, Promotion, Place and Price of the product are identified and explained.




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Poor
Fair
Good
Exemplary
Conclusion (5 points)

Restate the main idea of paper. Summarizes the major points of brand research.




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Poor
Fair
Good
Exemplary




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