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iRubric: public safety broadcast story rubric

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public safety broadcast story 
Rubric Code: V2WW53C
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric writing
  Poor

4 pts

Fair

6 pts

Good

8 pts

Excellent

10 pts

focus and structure

Poor

story lacks a main point or structure
Fair

story could use a "so what" in telling the story or goes off tangent in one or two places; story has part of a structure
Good

uses a concept, character, or emotion that tells most of the story, but might go off tangent: employs a story structure that might not have been effective
Excellent

uses a concept, character, or emotion that ties story together; employs the proper story structure
tie-ins

Poor

voiceovers and SOTs are disconnected; script does not introduce SOT
Fair

voiceovers and SOTs are not well-connected; script repeats what speaker says or uses "we asked" or "sat down and talked with"
Good

voiceovers and SOTs are somewhat tied to one another; script somewhat repeats what speaker says in SOT; avoids "we asked" or similar wording
Excellent

Story nicely ties voiceovers with SOTs; script properly introduces the speaker without repeating what person will say; avoids "we asked," or similar wording
broadcast writing

Poor

little to no attempt to incorporate audio or video into the script--video is simply wallpaper for the script
Fair

writes specifically to video and could use some indirect narration;
Good

employs one or two techniques in writing to video and audio
Excellent

employs several techniques in writing to video and audio; pictures illustrate and audio aid storytelling
Video
  Poor

4 pts

Fair

6 pts

Good

8 pts

Excellent

10 pts

photography

Poor

Most shots lack good composition or most shots are shaky; most shots employ same shooting angles and perspectives; needs more b-roll in telling story; contains two or more unmotivated zoom, pan, or tilt.
Fair

Some shots properly composed and steady; employs one or two creative shooting angles and perspectives; story considers a beginning or ending shot; contains an unmotivated zoom, pan or tilt
Good

Most shots properly composed and steady; employs some creative shooting angles and perspectives; story has good beginning or ending shot
Excellent

All shots properly composed and steady; employs several creative shooting angles and perspectives; story has effective beginning and ending shot or a great moment
Video Editing

Poor

Edit pace lacks rhythm for story--some shots too long and some too short; story has one or more jump cuts or flash frames
Fair

Edit pace lags in certain places; story lacks video sequencing--shots edited randomly
Good

Edit pace somewhat suits the pace of the script; one or two sequences edited for continuity
Excellent

Edit pace suits the pace of the script; employs several sequences for continuity
Audio
  Poor

4 pts

Fair

6 pts

Good

8 pts

Excellent

10 pts

shooting

Poor

No microphone audio was used in interviews; natural sound not captured; voiceover audio is captured with distortion
Fair

Some interviews lacked microphone audio or it is mixed with camera mic; natural sound is somewhat present; voiceover sound does not come from proper microphone
Good

Most audio from interviews are clear, audible, and without distortion; natural sound is captured in most places; voiceover audio is somewhat clean and without distortion
Excellent

All audio from interviews are clear, audible, and without distortion; natural sound is captured; voiceover audio is clean and without distortion
audio editing

Poor

Audio is nonexistent in certain places; all audio is too hot or too soft.
Fair

Audio needs proper mixing; some tracks are too loud or soft; natural sound is present but too low or high
Good

One or two audio pops or cutoffs heard; one nat sound break; most audio levels are balanced
Excellent

Audio editing is seamless--no pops or cutoffs; employs two or more nat sound breaks: all levels are balanced and appropriate
Storytelling
  Poor

4 pts

Fair

6 pts

Good

8 pts

Excellent

10 pts

building blocks

Poor

Story is generic
Fair

One building block is somewhat attempted
Good

Employs at least one building block for a good story (Ch. 2)
Excellent

Employs at least two building blocks for a good story (Ch. 2)
creativity

Poor

story lacks creative storytelling approach
Fair

story considers the news values and employs a basic approach to public safety
Good

Story develops a somewhat unique approach to public safety and executes it somewhat well
Excellent

story develops a unique approach to public safety and executes it well
sources/SOTs

Poor

Story lacks SOTs; story uses one or two sources that do not give specific insight into the story
Fair

Story uses one source to add credibility to the issue; SOTs somewhat give insight and personality that cannot be paraphrased
Good

Story uses one or two diverse sources to add credibility to the issue; most SOTs give insight and personality that cannot be paraphrased
Excellent

Story uses multiple, diverse sources to add credibility to the issue; SOTs give insight and personality that cannot be paraphrased



Keywords:
  • Broadcast writing

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