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iRubric: Story Board for TV Commercial Rubric
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Story Board for TV Commercial Rubric
Introduction To Business: Storyboard Rubric-TV Commercial
Rubric Code:
V246B52
By
jberendsen
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Storyboard Rubric
Excellent
10 pts
Good
9 pts
Fair
8 pts
Poor
7 pts
Total Score
(N/A)
Storyboard Content
10 pts
Excellent
The project includes 6-8 complete storyboards. There is a setup, confrontation and resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Good
The project includes less than 6 complete storyboards. One of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Fair
Two to three of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Poor
Four or more of the following may be missing: Setup, confrontation, resolution, relatable situations, emotional appeal, unique selling proposition, visuals & dialog.
Total Score
Points earned: ________ / 10
Story Elements
10 pts
Excellent
The project has an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Good
The project is missing one of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Fair
The project is missing two or three of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Poor
The project is missing four or more of the following: an Opening Shot, Action/Dialog, Target Market Considerations, Sound Effects, a Call to Action and a Closing shot.
Total Score
Points earned: ________ / 10
Visual Elements
10 pts
Excellent
All pictures demonstrate effort and are eye-catching and clearly communicate visually the components of the elements of the narrative depicted in panel.
Good
Most pictures show effort and clearly communicate the components of the elements present in the story. It is evident that time was put into the storyboard and presentation.
Fair
Many pictures appear rushed or are uninteresting. It is evident that the work was rushed.
Poor
The overall appearance of the storyboard is rushed. Work is done with little effort, quality is poor. Work is incomplete.
Total Score
Points earned: ________ / 10
______________________
Dialog Box
5 pts
EACH SLIDE
Excellent
Each slide is titled as indicated in the directions. The dialog box indicates what is happening in the scene as well as any sounds/voice-overs. The USP and Call to Action are indicated in the dialog boxes where they occur.
Good
One slide may be missing a title or one of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Fair
Two or three slides may be missing a title or two or three of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Poor
Four slides may be missing a title or four of the following is missing from the dialog boxes: what is happening in the scene, any sounds/voice-overs, the USP or Call to Action.
Total Score
Points earned:
________ / 10
Technique and Creativity
10 pts
Excellent
The ad uses one or more of the techniques from the handout, it flows well, uses appropriate tone for the target audience, meets the goal of the advertisement and shows elements of creativity.
Good
The technique used may not be evident or tone may not quite be suitable for target audience. Goal may be unclear or creativity may be somewhat lacking.
Fair
The ad does not use one of the techniques from the handout, but has suitable tone for the target audience. The ad may look rushed and/or not be creative.
Poor
The ad does not use a technique from the handout, tone is wrong for the target audience. Ad shows little effort and/or creativity.
Total Score
Points earned:
________ / 10
FINAL GRADE:
Keywords:
Narrative, storyboard
Subjects:
Business
English
Types:
Project
Presentation
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