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iRubric: Poster Design rubric

iRubric: Poster Design rubric

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Poster Design 
Students will create an advertisement using persuasive details and emotional appeals; complete with logo and word choice. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: V2256X2
Ready to use
Public Rubric
Subject: Social Sciences  
Type: ePortfolio  
Grade Levels: 6-8, Undergraduate

Powered by iRubric Poster Design
  Excellent

100-90%

(N/A)

Meets Standards

Very Good

90 pts

Emerging Standards

Fair

85 pts

Needs Improvement

Poor

75 pts

TEXT
20 pts

Excellent

Information about the product relates directly to product and catches the reader's attention to persuade them to want to purchase the product.
Meets Standards

Information about the product relates directly to product and catches the reader's attention.
Emerging Standards

Information does not directly relate to product; is not completely unique.
Needs Improvement

Information about the product is vague and uninteresting.
GRAPHIC FEATURE
20 pts

Excellent

Effective use of elements and principles of art and Design. Poster includes a graphic feature that catches the viewers attention right away.
Meets Standards

Effective use of elements and principles of marketing. Poster includes a graphic feature
Emerging Standards

Graphic is not totally effective. A rush job evident. No pre-planning of advertisement apparent.
Needs Improvement

Little variety; not unique; messy.
POSTER TECHNIQUES
20 pts

Excellent

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience. Work is simple, clear and bold.
Meets Standards

Product name is clear
and attractive; all important information present. Work is simple, clear and bold.
Emerging Standards

Product name is clear; some details missing; appeals to the appropriate target audience.
Needs Improvement

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience. Work is not simple, clear or bold.
OVERALL DESIGN
20 pts

Excellent

Layout balanced and unified with an adequate amount of negative and positive space. Product description complete; illustrations clear.
Meets Standards

Layout balanced and unified with an adequate amount of white space; product description complete; illustrations clear.
Emerging Standards

Layout not balanced or unified; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product).
Needs Improvement

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear.
Creativity
20 pts

Excellent

Imitation
Variation
Combination
Transformation
Originality
Meets Standards

Imitation
Variation
Combination
Transformation
Originality
Emerging Standards

Imitation
Variation
Combination
Transformation
Originality
Needs Improvement

Imitation
Variation
Combination
Transformation
Originality



Keywords:
  • magazine advertisement, adjectives







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