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iRubric: Product Advertising Photography rubric

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Product Advertising Photography Advertising and Influences Project The purpose of this project is to create an advertisement for your individual product. via photography Rubric Code: V222BC5 By ESUHSDArtPhoto Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 6-8, 9-12

Criteria
	Exemplary - A (N/A)	Above Expectations - B (N/A)	Meets Expectations - C (N/A)	Needs Improvement D (N/A)	Self Evaluation (N/A)	Teacher Evaluation (N/A)
Product Chosen	Exemplary - A Simple yet enticing	Above Expectations - B	Meets Expectations - C	Needs Improvement D	Self Evaluation	Teacher Evaluation
Added Details	Exemplary - A The product is obvious upon viewing.	Above Expectations - B The brand is only obvious from a categorical perspective (e.g. sports apparell company rather than the Nike).	Meets Expectations - C The brand is not obvious and the viewer cannot discern what is being advertised.	Needs Improvement D	Self Evaluation	Teacher Evaluation
Creativity and Personality	Exemplary - A Ad is visually appealing and extremely creative.	Above Expectations - B Ad is considerably appealing and creative.	Meets Expectations - C Ad is not appealing and almost no effort was put into creating it. or Ad is plain and limited effort was put into its creation.	Needs Improvement D	Self Evaluation	Teacher Evaluation
Message and Effectiveness	Exemplary - A The message in the ad is obvious or controversial enough to persuade the audience to purchase the product with a high degree of effectiveness.	Above Expectations - B The message in the ad is apparent but not enough to persuade the audience to decisively purchase the product.	Meets Expectations - C The message in the ad is confusing and therefore is not very persuasive for the audience to purchase the product.	Needs Improvement D x 4 = _____________	Self Evaluation	Teacher Evaluation
Use of Photopea for background intergration	Exemplary - A	Above Expectations - B	Meets Expectations - C	Needs Improvement D	Self Evaluation	Teacher Evaluation
Use of Photopea for editing with Text	Exemplary - A	Above Expectations - B	Meets Expectations - C	Needs Improvement D	Self Evaluation	Teacher Evaluation
Neatness and presentation	Exemplary - A The advertisement presentation is creative and draws visual attention, adding to the product idea.	Above Expectations - B The advertisement presentation is neutral, neither encouraging or discouraging the product.	Meets Expectations - C The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Needs Improvement D x 4 = ______________	Self Evaluation	Teacher Evaluation