4 pts
3 pts
2 pts
1 pts
Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Convinces reader that business is sound and has opportunity for success
Basic Description<BR> Business Product or Service <BR> Legal structure<BR> Location & Facilities
Who are your Customers and why? Who is your Competition? Why is your product going to be different? (Why will people buy from you?) What are the Risks? (How could you lose money?)
Product - Why is this product needed? Price - How much will be charged and why? Promotion - How will this product be presented to consumers? Place - Where will product be sold? *Sample ads; product drawings; prototypes*
Start-up Costs<BR> Estimated Sales & Profits
Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Keeps the audience's attention<BR> Helps make plan visually attractive to reader.
Cited sources of information. MLA Style on seperate page