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iRubric: ACRD 202 Creative Advertising 1 rubric

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ACRD 202 Creative Advertising 1 ACRD 202 Creative Advertising 1 Final Project Rubric Code: UXA23A5 By azura_abdullah Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

ACRD 202 Creative Advertising 1 Final Project 40%
	Advanced (N/A)	Proficient (N/A)	Fair (N/A)	Poor (N/A)
Requirements 40 % 1. Research (2 pages) 2. Creative Brief 3. Mood Board 4. Brand Guidelines 5.Charcter Design 6.Story board 7. Story 8. Packaging 9. Poster	Advanced Covered all the requirements with correct labelling of the work.	Proficient Covered all the requirements without labels	Fair Covered most of the required elements	Poor Covered few or non of the required elements
Creativity and Originality 20 % Creative work, creative use of Adobe programs, Creative use of colors, composition and alignments.	Advanced All work is Creative. Brainstorming and research evidently was extensive. the approach to the design and the concept was effective.	Proficient Some work is creative. Ideas is on track. Some Brainstorming was sketching and research done superficially.	Fair Most imagery and design is unoriginal. Ideas has been seen before (Cliche). Barely any brainstorming and research.	Poor No original imagery and design. Idea has been done before. No Brainstorming and research.
Design Principles 15 % Alignment Contrast Repetition Proximity Rhythm Colors Shapes Forms	Advanced All design principles were considered and are successful.	Proficient Most design principles were considered and are successful.	Fair Some design principles were considered and are successful.	Poor No design principles were considered.
Conceptual Part 10 % The concept of the work itself.	Advanced Concept of design is inventive and original.	Proficient The concept of design is somewhat new, but there is room for improvement.	Fair Concept needs to be pushed more to be original	Poor Concept is not original nor new (Cliche)
Effort/Work Habits/Commitment 15 % Presentation and time on task	Advanced Came on time, Submitted on time, well organized with all the files requested to be submitted. Excellent presentation skills	Proficient Come on time or slightly late, Submitted on time, not very organized. Good Presentation Skills	Fair Came late, submitted late, files are unorganized. Need improvement in presentation skills.	Poor Project incomplete. Poor Presentation skills.