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iRubric: Brand Mapping Your Life rubric

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Brand Mapping Your Life 
Grade 12 Culminating Activity
Poster: My Life at Age 30; Brand Maps for Toddler, Current Age, Age 30: Rough Copies in Excel and Final Copies with Logos; Analysis:Learning from the Brand Maps.
Rubric Code: UX6CWB5
By MsStarkman
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Brand Mapping Your Life
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10 pts

Poster
5 %

My Life at Age 30.
0

No poster.
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2
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9
10

Poster was created and met requirements.
Rough Copies
20 %

Excel Spreadsheets with Brand Names for:
Toddler, Current Age and Age 30.
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Not submitted.
1
2

Submitted one or more weak rough copies that lacked detail.
3
4

Created and submitted only one Excel spreadsheet, perhaps missing parts of the daily schedule and/or forgetting brand names.
5
6

Created and submitted two Excel spreadsheets, perhaps missing parts of the daily schedule and/or forgetting brand names.
7
8

Created and submitted three strong Excel spreadsheets, one for each age category (Toddler, Current Age, Age 30), with realistic daily schedule and names of brands in appropriate cells.
9
10

Created and submitted three superb Excel spreadsheets, one for each age category (Toddler, Current Age, Age 30), with realistic daily schedule and names of brands in appropriate cells.
Final Copies
30 %

Brand Maps with Logos for all three age groups.
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Not submitted.
1
2

Submitted one or more Brand Maps with logos of different sizes and a disorganized layout.
3
4

Created and submitted only one Brand Map with logos. Brand Map layout may be disorganized.
5
6

Created and submitted two Brand Maps with logos. Most logos were similarly sized and the layout was, for the most part, aesthetically pleasing.
7
8

Created and submitted three well designed Brand Maps with logos. Good attention to detail, ensuring similarly sized logos and an aesthetically pleasing layout.
9
10

Created and submitted three beautifully designed Brand Maps with logos. Clearly paid attention to detail, ensuring similarly sized logos and an aesthetically pleasing layout.
Depth of Content
25 %

Clearly includes student insight and analysis.
Analysis uses specific examples.
0

No content.
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Assignment has:
- No evidence of student insight or analysis.
- No details.
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Assignment has:
- Little evidence of student insight and analysis.
- Details that are not specific (several vague or general statements).
5
6

Assignment has:
- Some evidence of student insight and analysis.
- Details that are somewhat comprehensive and SPECIFIC (several vague or general statements).
7
8

Assignment has:
- Strong evidence of student insight and analysis.
- Details that are mostly comprehensive and SPECIFIC (some vague or general statements).
9
10

Assignment has:
- Outstanding evidence of student insight and analysis.
- Details that are comprehensive and SPECIFIC (no vague or general statements).
Organization and Mechanics
20 %

Well organized in APA format; correct language, sentence structure and grammar.
0

Not submitted.
1
2

Paper is poorly structured. Paragraph requirements not met or very weak. Spelling and grammatical errors are unacceptable.
3
4

Mostly disorganized and/or not in APA format.
Language was too casual.
Many spelling, grammar, punctuation and capitalization errors.
Need to proofread final product. Needs extensive editing.
5
6

Some parts are organized in APA format.
Language was somewhat casual.
Several spelling, grammar, punctuation and capitalization errors.
Could have been more carefully edited.
7
8

Clear and organized structure in mostly correct APA format.
Included introduction, body and conclusion.
Very good academic language. Varied sentence structure.
Very good spelling, grammar, punctuation and capitalization.
Mostly well edited.
9
10

Clear and organized structure in correct APA format.
Included introduction, body and conclusion.
Excellent academic language. Varied sentence structure.
Excellent spelling, grammar, punctuation and capitalization.
Carefully edited.



Keywords:
  • Marketing, Brand Loyalty, Higher Order Thinking, Critical Thinking, Reflection

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