iRubric: Advertising Project rubric

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Advertising Project

You and your Partner's task is to create advertisement for either a Canal and Railroad to get Farmers to start using them to shop their produce.

Rubric Code: UX56456

By smashash25

Ready to use

Public Rubric

Subject: Social Sciences

Type: Project

Grade Levels: (none)

Advertising Project
	Does Not Meet Expectations 5 pts	Progressing 7 pts	Meets Expectations 8 pts	Exceeds Expectations 10 pts
Content	Does Not Meet Expectations There is no facts and/or opinions given for the Railroad/Canal	Progressing There were very little, if any, facts and/or opinions given for the Railroad/Canal.	Meets Expectations There were very few convincing facts and opinions given for the Railroad/Canal.	Exceeds Expectations There were a sufficient number of facts and opinions to support why people should buy your Railroad/Canal.
Audience Persuasion Did the group use effective convincing and persuasive language to get audience to buy product.	Does Not Meet Expectations - No target audience - advertisement unclear.	Progressing -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product.	Meets Expectations -Your advertisement did not connect with your intended audience -Very little of the advertisement was convincing to buy your product.	Exceeds Expectations -It was clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan Did the group create a slogan that was effective in describing and selling their product.	Does Not Meet Expectations No slogan or description of Railroad/Canals to help sell to farmers.	Progressing The slogan was not effective in describing Railroads/Canals to help sell to farmers.	Meets Expectations The slogan was mildly effective in describing Railroad/Canals to help sell to farmers.	Exceeds Expectations The slogan was very effective in describing Railroad/Canals to help sell to farmers.
Grammar Everything thing in the advertisement used the grammar rules correctly, and spelled everything correctly.	Does Not Meet Expectations 3+ Grammar Rules Not followed or spelling Mistakes.	Progressing 2 Grammar Rules Not followed or spelling Mistakes.	Meets Expectations 1 Grammar rule Not Followed or spelling Mistake.	Exceeds Expectations All Grammar Rules were followed, no spelling mistakes.
Final Presentation	Does Not Meet Expectations - Team didn't work together at all during the creation process. - The final project was not readable, messy, and rushed. -No evidence of the process you took for creating your advertisement.	Progressing -The team did not work well together during the creating process.<BR> -The final product was unorganized, messy, and was not suitable for this task.<BR> -There is very little evidence of the process you took for creating your advertisement.	Meets Expectations -There is very little evidence to the creation process.<BR> -The team worked well together at times, but was not consistent.<BR> --There was evidence of the process you took for creating your advertisement.	Exceeds Expectations -There is sufficient evidence of the creation process of your advertisement.<BR> -Your team worked well together and stayed on task consistently.<BR> -The final production was a great example of a successful advertisement.

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