iRubric: Product Commercial rubric

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Product Commercial

Using MovieMaker, create a TV commercial that effectively engages the audience and persuades them to purchase your product. Your video must include a relevant images, a product slogan, voiceover, sound effects or music and must be 30 - 60 seconds in length.

Rubric Code: UX3XA97

By cvansant

Draft

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 6-8

Public Service Announcement
	Unsatisfactory 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Video Length/Timing of Transitions	Unsatisfactory Video clip is less than 20 seconds. Transition timings are either too long or too short.	Fair Video clip is 20 - 25 seconds. Transition timings are adequate.	Good Video clip is at least 30 seconds. Transition timings are adequate.	Excellent Video clip is 30 - 60 seconds. Transition timings are appropriate and fit video slides perfectly.
Information within PSA	Unsatisfactory A great deal of information presented is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing. Audio does not connect to or distracts from video. Images are irrelevant to product message/purpose. Overall, video is inaccurate or incomplete.	Fair Some information presented is unclear, inaccurate, or irrelevant to the assigned topic. Audio is adequate, but not engaging. Images are relevant, but display limited continuity. Video is slightly off-topic and non-persuasive.	Good Most information presented is clear, accurate, and relevant to the assigned topic. Audio is adequate. Images are relevant. Video is on topic, but not compelling.	Excellent Information is clear, accurate, and relevant to the assigned topic. The topic is fully covered. Video is exceptionally compelling and persuasive.
Clarity	Unsatisfactory Most or all of the video is messy or incomplete. Major spelling and grammar mistakes.	Fair Some of the video is messy or icomplete. Frequent spelling and grammar mistakes.	Good Only one clip of video is messy or incomplete. Spelling and grammar mistakes are rare.	Excellent Video is neatly finished. No spelling and grammar mistakes.
Voiceover/Music	Unsatisfactory Voiceover and music are missing.	Fair Voiceover and music are inappropriate to the public service announcement.	Good Voiceover and music are mostly appropriate to the public service announcement.	Excellent Voiceover and music are present and appropriate and have an impact on the emotional appeal of the public service announcement.
Slogan	Unsatisfactory Missing	Fair	Good	Excellent Included in Video and narrated.