iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT

Students will create a magazine advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo and word choice. Students also will be given a rubric to grade other students advertisements. This will be done anonymously. The advertisement should be marketed well to a wide audience. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.

Rubric Code: UCXWB3

By Cierrak

Ready to use

Public Rubric

Subject: Health

Type: Assessment

Grade Levels: K-5

Magazine Advertisement
	Not Yet Meeting Expectations 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
WORD CHOICE	Not Yet Meeting Expectations Information about eating healthy is vague and lacks punch. The ad bores the reader.	Below Expectations Information does not directly relate to healthy eating habits; is not completely unique, and could be much more persuasively strong. The ad is good but not great.	Meets Expectations Information about eating healthy catches the reader's attention to persuade readers to purchase the certain healthy products. The ad is interesting.	Exceeds Expectations Advertisement relates directly to eating healthy; it's unique, easily remembered; encourages the reader to purchase the healthy products right away! The ad is exciting.
GRAPHIC FEATURE/ Images	Not Yet Meeting Expectations Little variety; not unique; may be messy.	Below Expectations Graphic is not totally effective; may look as if it was done hurriedly.	Meets Expectations Effective use of a graphic feature (catches attention, but not right away)	Exceeds Expectations Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
OVERALL DESIGN	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What Color?	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.	Meets Expectations Layout balanced, the advertisement has a complete description of what they are trying to convey; illustrations clear. Color is used well.	Exceeds Expectations Layout balanced; excellent description of advertisement in much detail; illustrations highly effective. Color is used very effectively.