iRubric: Fashion Marketing Box Display Rubric

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Fashion Marketing Box Display Rubric

This is for a visual merchandising display project that will be made using a box as makeshift store window.

Rubric Code: U78C57

By shivers

Draft

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent (N/A)
Attention Enter description	Poor	Fair Overall display is bland or uninteresting and would not make customer’s stop to take a longer look.	Good Overall display would catch a buyer’s eye within a 5-second period.	Excellent Overall display would catch a buyer’s eye within a 5-second period and make him/her enter the store.
Merchandise Enter description	Poor	Fair Merchandise is not attractive or eye-catching.	Good Merchandise displayed is visually appealing.	Excellent
Image	Poor The image of the store is not at all portrayed in the display	Fair The image of the store is not well portrayed in the display	Good Image of the store is portrayed in the display items.	Excellent
Props Enter description	Poor	Fair The props used do not match the theme and idea of the storefront.	Good The props used match the theme and idea of the storefront.	Excellent
Shape	Poor	Fair Items are haphazardly placed in the window, making it hard for a potential buyer to focus.	Good Student used a pattern or shape for the display that highlights the merchandise.	Excellent
Colors	Poor	Fair Colors match surroundings too closely or are too bright or too contrasting.	Good Colors in the display are well-matched and complement the merchandise.	Excellent
Setting	Poor	Fair Setting is not apparent or does not match the theme of the display.	Good Realistic, semi-realistic or abstract setting was chosen that matches the theme of the display.	Excellent
Direction	Poor	Fair Buyer’s eye is guided through or to display through color, repetition, or arrangement of pattern.	Good There is no direction portrayed in this display.	Excellent
Display Type	Poor	Fair No display type is apparent or display is cluttered and featured items get lost.	Good Chose an appropriate setting for their merchandise.	Excellent
Proportion	Poor	Fair Props and signs are not in proportion to the merchandise.	Good Props and signs are in proportion to the merchandise.	Excellent
Balance	Poor	Fair There is not a balance to the items in the display.	Good There is a formal or informal balance in the display.	Excellent