iRubric: e-Marketing Project MIS rubric

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e-Marketing Project MIS

Project Proposal, Analysis and Design ... Deliverable Rubric e Marketing MIS, NNU

Rubric Code: U244292

By vivolivera

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Marketing Project Based on SOSTAC Strategy. Maher ARAFAT, Summer 2021
	Fair 2 pts	Good 3 pts	Excellent 4 pts
Situation Analysis 10 % Where are we now? - Customer Insight. - SWOT - BCG - Brand Perception - Internal Capabilities and Resources	Fair - Define the problem, - analyze the situation.	Good - Define the problem, - analyze the situation. - Collects, analyzes, organizes data.	Excellent - Define the problem, - analyze the situation. - Collects, analyzes, organizes data. - Propose a solution or Conclusions.
Objectives & Needs 10 % Where do we want to be? The 5 S's Objectives: - Sell - Customer acquisitions & Retention Targets. - Serve - Customer satisfaction Targets. - Sizzle - Site stickiness, Visit duration. - Speak - Trialogue; Number of engaged customers. - Save - Quantified efficiency gains.	Fair - State a SMART Objectives	Good - State a SMART Objectives. - Clearly considers the five Ss	Excellent - State a SMART Objectives. - Clearly considers the five Ss. - Creates a short ( one or two ) Mission Statement.
Strategy 10 % How do we get there? The details of strategy. - Segmentation, Targeting, & Positioning. - Online Value Proposition CVP. - Sequence (Credibility before Visibility). - Tools ( web, mobile, ... functionality	Fair - Determined the target market.	Good - Determined the target market. - Used the segmentation effectively. - Identify the distribution channels.	Excellent - Determined the target market. - Used the segmentation effectively. - Identify the distribution channels. - Developed a marketing MIX.
Tactics ... 10 % How exactly do we get there? Which tactical tools were used to implement strategy? - e- Marketing mix. - Communication mix, Social Networking, Mobile.	Fair - Reviews the tactical tools and the details were selected effectively	Good - Reviews the tactical tools and the details were selected effectively - emarketing mix were used effectively. - Plotting the required action plan.	Excellent - Reviews the tactical tools and the details were selected effectively - emarketing mix were used effectively - Communication mix - Social Networking & Mobile. - Clear Description of the required action plan.
Action, Execution ??????? 10 % Advertising Campaigning. Putting words into action ... Who does What and When? Description and implementation of action plans required to implement strategy. - Responsibilities and structure. - Internal resources and skills. - External agencies.	Fair - Poor implementation of the action plan required to implement the strategy. - Created ads ... (choice of media) - Logo was produced.	Good - Good implementation of the action plan required to implement the strategy. - Created ads ... (choice of media) - Logo was produced.	Excellent - Proper and excellent implementation of the action plan required to implement the strategy. - Created ads ... (choice of media) - Logo was produced. - Promotion and merchandising plan.
Control ... ??????? 10 % How do we monitor performance. Metrics - 5S's + web analytics + KPIs - Usability testing. - Customer satisfaction surveys. - Site visitor profiling - Frequency of reporting - Process of reporting & actions	Fair	Good	Excellent
Next Step, Moving forward ???????? ?????? ???????
Next Step Tactics 20 % Recommendations for the future followups. , Description of the future recommended alternatives and the next step to follow depending on the outcomes.	Fair Anticipation of the future next steps tactics were unclear. - Weakly articulated. - Lack of clear controls and KPI's	Good future next steps and tactics presented clearly, but - Weakly articulated. - Lack of clear controls and KPI's	Excellent - Future next steps and tactics were presented clearly with details. - Very well articulated. - Provided a clear controls and KPI's - Lessons learned form execution of the current plan. ( pitfalls, success, failures)
Final Presentation Rubric ?????? ??????? ? ???????
Content and Creativity 5 % ????? ??????? ??????? ?????? ???????	Fair - Considerable efforts where made to understand the underlying logical and flow of ideas. - Major aspects of the analysis or recommendations were absent. - No external research was used to justify arguments or solutions. -The presentation lacked creativity and did not hold audience attention	Good The presentation contained material to support the main arguments, but: 1) not all material clearly related to the main arguments; 2) limited external research was used to justify arguments or solutions; and/or 3) the presentation of the material was appropriate, but only some what held audience attention.	Excellent - The presentation contained an abundance of material which clearly related to the main arguments. - External research was used to justify arguments or solutions. - The material was original and presented in a creative way that held audience attention.
Coherence and Organization 5 % ??????? ? ???????	Fair - The thesis, argument, solution and examples were not clearly stated. - The conclusion was unclear. - The transitions and flow were not logical. - Slides contained errors and a lack of logical progression.	Good The thesis, argument and solution were clearly stated, but: 1) not all examples were supportive illustrations; 2) the transitions and /or flow were some what difficult to follow; 3) slides were error-free and logically presented.	Excellent - The thesis, argument and solution were clearly stated and examples were appropriate. - The transitions and flow were easy to follow. - Slides were error-free and logically presented
Speaking Skills and Participation 5 % Story Telling: ?????? ??????? ? ???????? ???????	Fair Team members were often inaudible and/or hesitant and relied heavily on notes. - Speakers made distracting gestures with little or no audience eye contact. - A high level of discomfort with public speaking was exuded. - The presentation went over the 10 minute allotment.	Good Team members were mostly audible and/or fluent on the topic, but: 1) not all team members spoke and/or participated in a high and balanced level; 2) speakers demonstrated fair volume and/or eye contact was broken with audience; 3) light discomfort with public speaking was exuded; and/or 4) the presentation slightly went over time limit allotment.	Excellent - Team members were poised and had clear articulation. - Every team member spoke and participated at a very high and balanced level. - Speakers demonstrated good volume, and eye contact. - Enthusiasm and confidence was exuded. - The presentation fit into the time allotment.
Data Visualization 5 % use of graphics & visuals	Fair - Visuals were not clearly stated. - Visuals were used in a non professional way and/or - were not clearly stated	Good - The visuals were clearly stated, but: - not all visuals were used in a professional way and/or - were not clearly stated	Excellent - All the visuals were clearly stated, and - Example were appropriate and designed in a professional way and - Clearly stated

Subjects:

Business

Types:

Project

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