iRubric: Advertisement rubric

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Advertisement Advertisement Rubric Code: U22563X By Angeliex3 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12, Undergraduate

Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts
4 Components At Least 1 Image, Header, Slogan, Description	Poor The advertisement did not clearly explain what the item was. Image was poor quality.	Fair The advertisement clearly explained the item but left out description of product.	Good The advertisement clearly explained the item and its uses. Image was high quality.
Descriptive Language	Poor The advertisement lacked description of the product being sold.	Fair Some description was included but the advertisement would have been enhanced by the addition of more specifics about the product.	Good The advertisement contained clear and concise description. The language used was powerful and persuasive.
Visual Hierarchy	Poor The advertisement lacked images, color, graphics. The AD was messy and looked rushed.	Fair The advertisement contained image(s), but they could have been neater/better quality. The description of the item was present but text was not spaced correctly or organized.	Good The advertisement contained vivid colors, neat writing, graphics, and was spaced correctly.