iRubric: General Brochure Design Rubric

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General Brochure Design Rubric

This rubric is for a brochure for first responder health and fitness, proper lifting techniques, and stress management/PTSD

Rubric Code: U22227W

By DMarYoung

Ready to use

Public Rubric

Subject: Vocational

Type: Assignment

Grade Levels: 9-12

Brochure Design Rubric
	Below Standard Missing or incomplete elements 2 pts	Approaching Standard All of the elements are present, but there are so many errors that they take away from the effectiveness. 5 pts	Meets Standard All elements are present and there are no glaring errors. 8 pts	Exceeds Standard Error-free, complete, and is exceptionally creative and innovative. 10 pts
Consistent Design	Below Standard Inconsistent fonts, color, sizes, and style. Design seems too "busy" and makes brochure difficult to read; Images are randomly placed or all in the same place; Margins are not consistent; There is a lot of white space. Brochure is not created in InDesign.	Approaching Standard Fonts are nearly all of consistent size, color, and style; Colors are somewhat consistent and easy to read; Images are mostly balanced in size and layout; Margins are almost consistent; Minimal white space	Meets Standard Fonts are all of consistent size, color, and style; Colors are consistent and easy to read; Images are balanced in size and layout; Margins are consistent; No white space appears anywhere in brochure	Exceeds Standard All requirements are presented in a clever and professional manner and ready to publish
Organization	Below Standard There is no logical order or flow to information; Titles, subheadings, or text are missing; Incomplete information	Approaching Standard Titles, subheadings, and text all follow a somewhat logical outline order; Placement of titles, subheadings, and text make reading difficult; Information is nearly complete	Meets Standard Titles, subheadings, and text all follow logical outline order; Placement of titles, subheadings, and text is easy to follow; Information is complete	Exceeds Standard Organization shows thoughtful or clever placement of subheadings and text. Headings for each section are appropriate.
Visual Appeal	Below Standard Dull design; Fonts, style, and design are very distracting; Graphics confuse the reader or are distorted.	Approaching Standard Design is adequate, but unexciting; Fonts, style, and design are somewhat distracting; Graphics are ill-placed or do not enhance reader's understanding of topic	Meets Standard Design makes reader want to learn more; Fonts, style, and design are appropriate and complement the topic; Graphics draw reader's attention	Exceeds Standard Clever and professional design that compels reader to open brochure. Graphics and design add information through captions or clear data to the reader's understanding.
Conventions	Below Standard There are so many errors that the reader stops reading. Grammatical mistakes are so numerous that the readability of the brochure is impaired.	Approaching Standard There are several errors; Errors are distracting and prevent reader from enjoying and reading brochure. There are some grammatical mistakes in the brochure.	Meets Standard There are very few errors; Small errors do not prevent reader from enjoying and reading brochure. There very few grammatical mistakes in the brochure.	Exceeds Standard There are no conventions errors. There are no grammatical mistakes in the brochure.
Graphics/ Pictures	Below Standard Graphics not present in the brochure or Graphics do not go with the accompanying text or appear to be randomly chosen.	Approaching Standard Graphics go well with the text, but there are too few and the brochure seems "text-heavy".	Meets Standard Graphics go well with the text, but there are so many that they distract from the text.	Exceeds Standard Graphics go well with the text and there is a good mix of text and graphics.
Sources	Below Standard Sources are not documented accurately or are not kept on many facts and graphics.	Approaching Standard Careful and accurate records are kept to document the source of some of the facts and graphics in the brochure.	Meets Standard Careful and accurate records are kept to document the source of most of the facts and graphics in the brochure.	Exceeds Standard Careful and accurate records are kept to document the source of all of the facts and graphics in the brochure.

Keywords:

brochure

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Assignment

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