iRubric: Persuasive Brochure: The Power of Persuasion rubric

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Persuasive Brochure: The Power of Persuasion

Students will create a brochure that will address their chosen topic. Student is using rhetorical appeals to persuade their chosen audience of their position. They will provide evidence to support their position and will use rhetorical devices as well.

Rubric Code: TX537X7

By loughk

Ready to use

Public Rubric

Subject: English

Type: Project

Grade Levels: 9-12

The Power of Persuasion
	Basic 2 pts	Working Towards 3 pts	Competent 4 pts	Highly Competent 5 pts	Total Points 30 pts
Persuasive Goal	Basic No position is stated, but brochure provides some information about the topic.	Working Towards Position is not clearly stated but brochure attempts to persuade, build awareness, or change a negative behavior.	Competent Position is stated. Brochure is somewhat engaging and readers are persuaded to act, build awareness, or change a behavior.	Highly Competent Goal is clearly stated. Brochure is highly engaging and readers are persuaded to act, build awareness, or change a negative behavior.	Total Points
Evidence	Basic Brochure provides little evidence to support student's position. (Evidence=Facts, Experts, Examples, Quotes, etc.)	Working Towards Brochure provides little evidence from sources to support student's position. (Evidence=Facts, Experts, Examples, Quotes, etc.)	Competent Brochure provides evidence from sources to support the student's position. (Facts, Experts, Examples, Quotes, etc.)	Highly Competent Brochure provides specific and convincing evidence from a variety of sources to support the student's position. Student is clearly knowledgeable about the subject. (Evidence=Facts, Experts, Examples, Quotes, etc.)	Total Points
Other Persuasive Techniques	Basic Brochure does not demonstrate understanding of the audience or attempt to include any persuasive techniques outside of hard evidence.	Working Towards Brochure demonstrates little understanding of the audience and includes one persuasive technique other than hard evidence.	Competent Brochure demonstrates some understanding of the audience and uses 2-3 other persuasive techniques to communicate the message effectively.	Highly Competent Brochure demonstrates a thorough understanding of the audience and uses 3 or more appropriate persuasive techniques to communicate the message effectively.	Total Points
Organization	Basic Brochure is not organized and no headings are used to categorise information.	Working Towards Brochure is not organized and little headings are used to categorise information.	Competent Brochure is organized and information is categorised using headings and subheadings .	Highly Competent Brochure is highly organized and all information and facts are categorised using attention grabbing headings and subheadings.	Total Points
Grammar/Punctuation	Basic Brochure's writing does not include complete sentences, and there are too many errors in capitalization and punctuation.	Working Towards Brochure's writing includes incomplete sentences and unclear wording, and there are errors in capitalization and punctuation.	Competent Brochure's writing is in complete sentences, there are few errors in capitalization and punctuation.	Highly Competent Brochure's writing is in complete sentences unless information is bullet pointed. The wording is clear and effective and capitalization and punctuation are correct throughout the brochure.	Total Points
Visuals	Basic Very little graphics and/or pictures are included with the text and there is a mix of text and visuals	Working Towards A few graphics and/or pictures are included with the text and there is a mix of text and visuals	Competent Some graphics and/or pictures are included with the text and there is a mix of text and visuals	Highly Competent The graphics/ pictures go well with the text and there is a good mix of text and visuals.	Total Points

Keywords:

Persuasive text, rhetorical appeals, theme to life analysis

Subjects:

English

Types:

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