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iRubric: entrepreneur rubric

iRubric: entrepreneur rubric

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entrepreneur 
Rubric Code: TX2B743
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Company Overview
This rubric will cover what is required for the company overview portion
  Points

You can earn 25 Points for each topic

25 pts

Mission Statement

Gives reader a clear picture of the overall goals of the company.

Points
Company Goals & Objectives

Goals for the company are clearly defined and measurable.

Points
Management Team

Each Member of the team is fairly represented and their role in the company is clearly defined

Points
Formatting

Spelling, Grammar, Formatting Features, and Aesthetic Appearance

Points
Product Description
This part of the rubric covers what should be included for explaining your product
Product Description

Gives readers an accurate understanding of the product

Points
Product Features and Benefits

Students should accurately explain the benefits of their product

Points
Competitive Advantage

Students clearly define their competition and reason for choosing their product over others.

Points
Innovation

Students clearly explain why their product is new or different from existing products.

Points
Marketing Plan
Below is what you need to include when describing your marketing plan.
Target Market

Clearly defined and specific who you are marketing to

Points
Product & Price

description of the product and a thorough explanation of the price

Points
Place

Students have a clear and specific plan for how to sell the product

Points
Promotion

Students have a clear and specific plan for how to advertise their product.

Points
Financials
This should explain the financial side of your company
Statement of Funds Needed

Clearly state how much funds the company is seeking and what they are offering in turn

Points
Revenue

realistic estimate of how many products they can sell in a month

Points
Cost of Goods Sold

How much is it costing you to make the product?

Points
Profit

How much money does the company make for each item sold.

Points




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