iRubric: Marketing Plan rubric

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Marketing Plan

Development of a marketing plan for a new or improved product or service

Rubric Code: TX22C25

By SAMUELVILLEGAS

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

Team Leader
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Executive Summary	Zero Student made no attempt, did not present or was not present during all of the presentations.<BR> Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.	Poor Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Competitive Anaylsys
	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)
Environmental Scanning	Enter Title Student made no attempt, did not present or was not present during all of the presentations.	Enter Title Environmental Scanning is mentioned but not created.	Enter Title Created Environmental Scanning but lacks insight to relevant factors.	Enter Title Created a short, Environmental Scan with relevant factors	Enter Title Created a Complete, Environmental Scan with all relevant factors
SWOT/Competitive Advantage	Enter Title Student made no attempt, did not present or was not present during all of the presentations.	Enter Title Identified the business's strengths & weakness.	Enter Title Identifies the business's strength, weakness, opportunity and threat.	Enter Title Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.	Enter Title Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Problem & Marketing Research	Enter Title Student made no attempt, did not present or was not present during all of the presentations.	Enter Title Defines the problem.	Enter Title Defines the problem; Analyes the situation. Collects data.	Enter Title Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Enter Title Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Positioning Officer
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Marketing Objectives	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Differentiation Positioning brand	Zero Student made no attempt, did not present or was not present during all of the presentations.	Poor Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Graphic Artist
	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)
Advertising, Promotion and Public Relations Campaign	Enter Title Student made no attempt, did not present or was not present during all of the presentations.	Enter Title Created an ad, no logo, promotion or public relations plan.	Enter Title Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.	Enter Title Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.	Enter Title Created ad/s for newspaper,magazine,<BR> direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan.
Graphics & Designer	Enter Title	Enter Title	Enter Title	Enter Title	Enter Title
PowerPoint/Graphics No bullet points, Not videos more than a minute. Keep it original and interesting.	Enter Title Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Enter Title The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.	Enter Title Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.	Enter Title Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.	Enter Title Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Presenter
	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)	Enter Title (N/A)
Evaluation & Implementation	Enter Title Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Enter Title Speaker simply reads the material displayed.	Enter Title Speaker brings little knowledge to the presentation beyond what is displayed.	Enter Title Speaker is well informed and elaborates a bit beyond the material displayed.	Enter Title Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution Do not read me bullet points. I will go crazy	Enter Title Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Enter Title Presenter reads all of the report with no eye contact.<BR> Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.	Enter Title Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.	Enter Title Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.	Enter Title Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement	Enter Title Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.	Enter Title Missed 10 minute requirement by 10 minutes but not less than 5 minutes.	Enter Title Missed 10 minute requirement by three minutes but not less than one minute.	Enter Title Missed 10 minute requirement by less than one minute.	Enter Title Nailed the 10 maximum

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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