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iRubric: Marketing Analysis Project Paper and Presentation rubric

iRubric: Marketing Analysis Project Paper and Presentation rubric

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Marketing Analysis Project Paper and Presentation 
Marketing Analysis Project Paper and Presentation
Your task is to analyze the marketing mix, segmentation, target market and strategies of an existing product in the marketplace. This rubric assesses the outline of this project, which is worth 3% of the total grade of 15%.
Rubric Code: T6762B
By ldpowers1
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Marketing Analysis Project
  Insufficient

68 pts

Good

78 pts

Proficient

88 pts

Excellent

100 pts

Content
30 %

Does your paper include the content designated for at least nine sections, as provided?
Insufficient
Good
Proficient
Excellent
Analysis
10 %

Does your paper contain an analysis of the product's marketing mix and effectiveness? Suggestions for increasing profitability (alternate strategies)? Metrics for alternate strategies?
Insufficient

The paper does not contain: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies.
Good

The paper contains ONE of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies OR the explanation of these is limited, i.e. just a sentence or two.
Proficient

The paper contains TWO of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies OR the explanation of these is limited, i.e. just a sentence or two.
Excellent

The paper contains THREE of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies AND the explanation of these is sufficient and backed by relevant facts.
Organization
10 %

Is you paper structured logically as demonstrated by: 1) main points are distinguished from minor points, 2) ideas are linked with transitions, 3) paragraphs are unified and 4) paragraphs are separated by relevant headings, appropriate spacing, etc.?
Insufficient

None of the four elements are demonstrated. Paper is disorganized and very difficult to follow.
Good

One to two of the elements are demonstrated OR much of the flow of information is disorganized and difficult to follow.
Proficient

Two to three of the elements are demonstrated OR much of the flow of information is organized and easy to follow.
Excellent

All of the four elements are demonstrated. Paper is well-organized and very easy to follow.
Style, Mechanics and Grammar
10 %

Does your paper contain: 1) correct, clear sentences that follow the rules of grammar and 2) proper word choices and correct spelling?
Insufficient

Paper contains more than three misspelled words and/or incorrect words.
Good

Paper contains one to three misspelled words and/or incorrect words.
Proficient

Paper contains one misspelled word and/or incorrect word.
Excellent

Paper contains NO misspelled words and/or incorrect words.
Documentation
10 %

Does your paper include accurate representation of relevant sources (at least three but just one Internet) with both in-copy citations and "works Cited" list?
Insufficient

Paper does not contain either parenthetical citations or a "works cited" list.
Good

Paper contains either parenthetical citations or a "works cited" list but not both OR less than three sources OR all three sources are Internet sources.
Proficient

Paper contains parenthetical citations and a "works cited" list; however, 1) less than three sources are used OR more than one source comes from the Internet.
Excellent

Paper contains both parenthetical citations and a "works cited" list. At least three sources are cited and just one Internet source is used.
Format
5 %

Is your paper 1200 to 1550 words long - approximately five pages, double-spaced, single-sided and stapled with heading as indicated in project summary?
Insufficient

Paper does not include any of the criteria listed.
Good

Paper includes two or less of the criteria listed.
Proficient

Paper includes three of the criteria listed.
Excellent

Paper includes all of the criteria listed.
Timeliness
5 %

Outline was submitted by the due date.
Insufficient

NO
Good
Proficient
Excellent

YES
Teamwork
20 %

This score will be an average of the score that you receive from your team members based on the peer evaluations.
Insufficient

PLEASE NOTE: If all of your team members indicate that you were not an active participant in this project, you will receive a ZERO for the entire project.
Good

Your team rate your performance as a C
Proficient

Your team members rate your performance as a B
Excellent

Your team members rate your performance as an A






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