iRubric: Press Release Rubric

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Press Release Rubric

Press Release Assessment

Assessment of press release assignment in Media Writing class

Rubric Code: T2X9952

By dklinger

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: Undergraduate

Press Release
	Mastered (N/A)	Mastered - Good (N/A)	Mastery Not Yet Reached (N/A)	Poor (N/A)
Headline 15 pts	Mastered Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words	Mastered - Good Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words	Mastery Not Yet Reached Headline is mechanical It is either too long or too short *Headline is vague - leaving the reader to wonder what the story is about	Poor *Headline has nothing to do with the story
Lead 15 pts	Mastered Draws in the reader - makes reader want to read more Is focused, short and memorable (1-3 sentences max)	Mastered - Good *Lead is ho-hum; reader not drawn in immediately	Mastery Not Yet Reached Lead is cluttered Reader is not drawn in at all	Poor *Lead has nothing to do with the story
Style & Grammar 20 pts	Mastered Consistent style followed wonderfully No more than one style or grammar error Rules of grammar, usage and punctuation are followed Language is clear and precise; excellent sentence structure	Mastered - Good Consistent style followed somewhat Contains two or three style errors Contains two or three grammatical, punctuation and spelling errors Language is clear; good sentence structure	Mastery Not Yet Reached Consistent style not followed Contains four or five style errors Contains four or five grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Poor Consistent style not followed Contains more than six style errors Contains six or more grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure
Organization & Structure 15 pts	Mastered Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short (no more than 25 words, usually) Paragraphs are short *Inverted pyramid format applied	Mastered - Good Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story *Inverted pyramid format used somewhat	Mastery Not Yet Reached Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts Sentences are choppy (too short) or wordy (too long) Inverted pyramid format not used	Poor Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts
News Value 20 pts	Mastered Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable	Mastered - Good Significant interest in the event generated as a result of the story Story is interesting and valuable	Mastery Not Yet Reached Some interest in the event generated as a result of the story Story holds little interest and value	Poor Reader is left wondering why story was written No news value *Story holds no interest and value
Format 15 pts	Mastered Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Used client's letterhead Media contact info included & placed correctly Page number included *Content is appropriate	Mastered - Good Release follows designated format guidelines Lead is effective Used client's letterhead Media contact info included, but not placed correctly Page number included Content is, for the majority, appropriate	Mastery Not Yet Reached Release lacks the designated format Ineffective lead Media contact info is not included Did not use client's letterhead Page number not included Content is questionable	Poor Ineffective lead Inappropriate content Page number not included Media contact info not included *Did not use client's letterhead

Keywords:

PersonalityProfile BioSketch

Subjects:

Communication

Types:

Assignment

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Press Release
	Mastered (N/A)	Mastered - Good (N/A)	Mastery Not Yet Reached (N/A)	Poor (N/A)
Headline 15 pts	Mastered Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words	Mastered - Good Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words	Mastery Not Yet Reached Headline is mechanical It is either too long or too short *Headline is vague - leaving the reader to wonder what the story is about	Poor *Headline has nothing to do with the story
Lead 15 pts	Mastered Draws in the reader - makes reader want to read more Is focused, short and memorable (1-3 sentences max)	Mastered - Good *Lead is ho-hum; reader not drawn in immediately	Mastery Not Yet Reached Lead is cluttered Reader is not drawn in at all	Poor *Lead has nothing to do with the story
Style & Grammar 20 pts	Mastered Consistent style followed wonderfully No more than one style or grammar error Rules of grammar, usage and punctuation are followed Language is clear and precise; excellent sentence structure	Mastered - Good Consistent style followed somewhat Contains two or three style errors Contains two or three grammatical, punctuation and spelling errors Language is clear; good sentence structure	Mastery Not Yet Reached Consistent style not followed Contains four or five style errors Contains four or five grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Poor Consistent style not followed Contains more than six style errors Contains six or more grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure
Organization & Structure 15 pts	Mastered Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short (no more than 25 words, usually) Paragraphs are short *Inverted pyramid format applied	Mastered - Good Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story *Inverted pyramid format used somewhat	Mastery Not Yet Reached Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts Sentences are choppy (too short) or wordy (too long) Inverted pyramid format not used	Poor Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts
News Value 20 pts	Mastered Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable	Mastered - Good Significant interest in the event generated as a result of the story Story is interesting and valuable	Mastery Not Yet Reached Some interest in the event generated as a result of the story Story holds little interest and value	Poor Reader is left wondering why story was written No news value *Story holds no interest and value
Format 15 pts	Mastered Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Used client's letterhead Media contact info included & placed correctly Page number included *Content is appropriate	Mastered - Good Release follows designated format guidelines Lead is effective Used client's letterhead Media contact info included, but not placed correctly Page number included Content is, for the majority, appropriate	Mastery Not Yet Reached Release lacks the designated format Ineffective lead Media contact info is not included Did not use client's letterhead Page number not included Content is questionable	Poor Ineffective lead Inappropriate content Page number not included Media contact info not included *Did not use client's letterhead