iRubric: Media Rubric: Commercials

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Media Rubric: Commercials

Students looked at lots of commercials and practiced identifying the purpose and intended audience of simple media texts. Students expressed their thoughts and feelings about the media works. Students identified who makes some of the media we looked at. Students then identified some elements and characteristics of commercials, thought about their intended audience, and produced a commercial using some of the techniques they observed.

Rubric Code: T23W744

By sparlingk

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: K-5

Media: TV Commercials Enter rubric description
	Level 1 (50-59%) (N/A)	Level 2 (60-69%) (N/A)	Level 3 (70-79%) (N/A)	Level 4 (80-100%) (N/A)
Understanding Media Texts When looking at commercials students tried to identify who made the media, who it was made for, and stated whether they liked it or not.	Level 1 (50-59%) Student is unable to clearly identify who the media was made for, who the target audience is and could not give reasons why they liked or disliked it.	Level 2 (60-69%) Student is able to somewhat identify who the media was made for, who the target audience is and could somewhat give reasons why they liked or disliked it.	Level 3 (70-79%) Student is able to sufficiently identify who the media was made for, who the target audience is and could sufficiently give reasons why they liked or disliked it.	Level 4 (80-100%) Student is able to clearly identify who the media was made for, who the target audience is and could clearly give reasons why they liked or disliked it.
Media Conventions and Techniques Students identified some elements and characteristics of commercials	Level 1 (50-59%) Student is unable to clearly identify and explain the elements and characteristics of commercials.	Level 2 (60-69%) Student has somewhat identified and explained the elements and characteristics of commercials.	Level 3 (70-79%) Student has clearly identified and effectively explained elements and characteristics of commercials.	Level 4 (80-100%) Student has thoroughly identified and effectively explained the elements and characteristics of commercials.
Creating Media Forms Students produce some short media commercials using a few of the appropriate conventions and techniques.	Level 1 (50-59%) Student has limited ability to use the appropriate conventions and techniques.	Level 2 (60-69%) Student has some ability to use the appropriate conventions and techniques.	Level 3 (70-79%) Student has considerable ability to use the appropriate conventions and techniques.	Level 4 (80-100%) Student has a thorough ability to use the appropriate conventions and techniques. There is an impressive application of the conventions.