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iRubric: Ethos, Logos, Pathos Commercial Project rubric

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Ethos, Logos, Pathos Commercial Project 
Ethos, Logos, Pathos Commercial Project
Rubric Code: T225272
By stacysue9
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Ethos, Logos, Pathos
  Unsatisfactory

(N/A)

Good

(N/A)

Exceptional

(N/A)

Professionalism/ Overall Quality

Unsatisfactory

• Time requirement is not met
• Lines are not memorized
• Evidence of planning is not apparent
• Overall quality (video, audio, grammatical, illustrations) is poor
• Not engaging
Good

• Time requirement is met
• Most lines are clearly memorized and clearly spoken
• Well-planned and rehearsed
• Overall quality (video, audio, grammatical, illustrations) satisfactory
• Moderately engaging
Exceptional

• Time requirement is met
• Lines are clearly memorized and clearly spoken
• Clearly well-planned and rehearsed
• Overall quality (video, audio, grammatical, illustrations) is flawless
• Highly engaging
Creativity and Originality

Unsatisfactory

• Commercial idea is hackneyed/ unoriginal (has obviously been copied from somewhere else)
Good

• Commercial idea is mostly original,but may be inspired in part by an outside influence
Exceptional

• Commercial idea is fresh and never-before-seen
•Stands out among other commercials
Costumes/Props/Background

Unsatisfactory

• Costumes and props are inappropriate or non-existent. Takes away from the overall quality of the production
Good

• Appropriate use of costumes, props and other devices
which contribute to the overall quality and detail of the production
Exceptional

• Costumes, props and other devices clearly enhance to the overall quality and detail of the production
Understanding of Rhetorical Strateg

Unsatisfactory

• Project does not demonstrate an understanding
of the rhetorical elements
• rhetorical strategies are minimally represented and visible
*less than three rhetorical appeals are shown
Good

• Project demonstrates a moderate understanding
of the rhetorical elements
• All rhetorical strategies are represented and analyzed
• Each rhetorical element is easily distinct for the commercial
Exceptional

• Project demonstrates an obvious, insightful understanding of the rhetorical elements
• All rhetorical strategies are clearly represented and analyzed
• Each rhetorical element is analyzed completely
and accurately for the commercial.




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