iRubric: Political TV/Internet Ad Propaganda rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Political TV/Internet Ad Propaganda

2013 Radio Ad Analysis Presentation

TV/Internet Ad 30 seconds using four propaganda techniques for political ad

Rubric Code: SXX6A92

By CRHSGov

Ready to use

Public Rubric

Subject: Social Sciences

Type: Presentation

Grade Levels: 9-12

TV/Internet Ad 30 seconds
	Model Speaker 5 pts	Spokesperson 4 pts	Average Speaker 3 pts	Fledgling Speaker 2 pts	Lax Speaker 0 pts
vivid/provocative opening remarks	Model Speaker Your riveting attention getter grabbed attention of audience. Lots of surprise brows around the room! Excellent work!	Spokesperson Your attention getter had the audience watching/thinking. The audience was clearly engaged.	Average Speaker Audience was listening with some attention. You need to work on this skill.	Fledgling Speaker Attention device was boring; it had the opposite of the intended effect. Work for a more creative, surprising opening to your speeches.	Lax Speaker You skipped the attention getter entirely. This undermined your ability to connect with the audience throughout the speech.
clear, concrete claim	Model Speaker claim clearly revealed & well structured for speech	Spokesperson claim stated & appropriate for speech	Average Speaker claim needs strength or structure	Fledgling Speaker It appears that you intended to reveal your claim but skipped it (as you clearly stated it in the conclusion)	Lax Speaker claim missing. This makes it hard for the audience to comprehend the purpose of the speech.
use of emotional appeals	Model Speaker You use powerful emotional appeals that enthrall the audience, creating an emotional rollercoaster that we don't want to get off!	Spokesperson You use emotional appeals that engage the audience.	Average Speaker While much of the speech was emotionless and a bit dry there were a few moments in which you succeeded in engaging the audience emotionally.	Fledgling Speaker You make a few attempts at emotional appeals but the speech is dry and lacks emotion to support the message.	Lax Speaker No attempt made to focus the audience on the message through emotional appeals.
use of logical appeals	Model Speaker Your arguments are clear, follow a rational internal logic and lead the audience to support your position.	Spokesperson Your arguments are clear, follow a rational internal logic and help the audience to support your position.	Average Speaker While you attempt to follow an internal logic your arguments are occasionally hard to follow.	Fledgling Speaker Your arguments are confusing though there is, at times, an apparent internal logic.	Lax Speaker No apparent internal logic to hold your arguments together. Very difficult to follow.
oral style you sound like you are talking rather than reading	Model Speaker Conversational style flows easily; you engage and enthrall the audience	Spokesperson Mostly conversational; throughout most of the speech you engage the audience. Work just a bit to excite and enthrall the audience more fully.	Average Speaker While much of the speech is in written style or read there are a few moments when you break from the written word and talk to us -- you come alive at these times and we connect fully. Work to maintain this engaging style throughout!	Fledgling Speaker Attempts to be conversational; reading some of speech	Lax Speaker Not conversational; reads most or all of the speech
verbal pauses (uh, um, you know, etc…)	Model Speaker Conversational style flows easily; you engage and enthrall the audience without distracting with verbal pauses.	Spokesperson Only a few verbal pauses that do not detract from the fluency of the message	Average Speaker The verbal pauses begin to interrupt the flow of your speech. This disrupts audience attention.	Fledgling Speaker The consistent verbal pauses interrupt the flow of your speech and force the audience to work to follow the flow of the speech.	Lax Speaker Nearly impossible to follow the flow of the speech due to the constant interruptions caused by verbal pauses.
nonverbal choices highlight message	Model Speaker Your nonverbal communication focuses audience attention and consistently engages us in the message.	Spokesperson Your nonverbal communication focuses audience attention.	Average Speaker Your nonverbal communication occasionally focuses audience attention though we are, at times, distracted by non-verbal choices.	Fledgling Speaker Your nonverbal communication distracted from the message leaving us focused more on your actions than the message.	Lax Speaker Your nonverbal communication made us too worried about your well being to focus on the message.
vivid and complete closing remarks	Model Speaker The elements of conclusion are compelling and memorable	Spokesperson Conclusion is effective and includes all elements	Average Speaker Conclusion missing one of the required elements	Fledgling Speaker Audience has no idea the conclusion is coming and the speech ends abruptly, missing two of the elements of the conclusion.	Lax Speaker No apparent conclusion. "That's It", "The End", etc… are not effective ways to end a speech.<BR> Wait…was that the end of the speech? Please work on the elements of conclusion. All were completely neglected and the audience didn't even know when to clap.
Content Development	Model Speaker You use appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying your understanding, and shaping the whole work.	Spokesperson You use appropriate, relevant, and compelling content to explore ideas within the context of the subject and shape the whole work.	Average Speaker You use appropriate and relevant content to develop and explore ideas through most of the work.	Fledgling Speaker You use appropriate and relevant content to develop simple ideas in some parts of the work.	Lax Speaker Your content development needs far more depth in order to convey an understanding of the subject.
Evidence Selecting and using information to investigate a point of view or conclusion	Model Speaker You take information from source(s) with enough interpretation/evaluation to develop a comprehensive analysis or synthesis.	Spokesperson You take information from source(s) with enough interpretation/evaluation to develop a coherent analysis or synthesis.	Average Speaker You take information from source(s) with some interpretation/evaluation, but not enough to develop a coherent analysis or synthesis.	Fledgling Speaker You take information from source(s) without any interpretation/evaluation.	Lax Speaker You don't appear to use any information from sources and/or your interpretation of materials is difficult to follow.
Visual Appearance	Model Speaker Looks professional using a variety of technological tools	Spokesperson	Average Speaker Appearance isn't too distracting from message.	Fledgling Speaker	Lax Speaker Difficult to pay attention to message
Use of Propaganda	Model Speaker Evident four or more techniques were used correctly.	Spokesperson Evident 3 techniques were used correctly.	Average Speaker Evident 2 techniques were used correctly.	Fledgling Speaker Evident 1 techniques were used correctly.	Lax Speaker techniques were used not used.

Keywords:

speech

Subjects:

Types:

Presentation

Discuss this rubric