iRubric: Promotional Mix Rubric-ITB:BM#2-2019-2020

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Promotional Mix Rubric-ITB:BM#2-2019-2020

Students develop a Promotional plan during the various stages of the business cycle (Prosperity, Recession, Depression and Recovery).

Rubric Code: SXCAX63

By dibens23

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Promotional Plan- Marketing Mix
	Excellent 5 pts	Good 4 pts	Fair 3 pts	Poor 2 pts
Description of Promotional Plan	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Element#1: Advertising	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Element#2:Personal Selling	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements..
Element#3:Sales Promotion	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Element#4:Publicity	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Element#5:Social Media	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Multimedia Presentation	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.
Use Of Time Management	Excellent Meets or Exceeds Highest Expectations. Completed all of the content requirements.	Good Above Expectations Completed most content requirements.	Fair Meets Expectations. Completed some content requirements.	Poor Does not meed expectations. Completed very few of the content requirements.

Keywords:

Marketing Plan

Subjects:

Business

Types:

Project

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