iRubric: Advertising Project rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Advertising Project

Your task is to create an advertising campaign.

Rubric Code: SX7X26C

By sadavis

Ready to use

Public Rubric

Subject: (General)

Type: Project

Grade Levels: 6-8

Advertising Project 100 %
	Insufficient Gifted 1 14 pts	Emerging Gifted 2 16 pts	Proficient Gifted 3 18 pts	Above Average Gifted 4 20 pts
Pitch 20 pts Were peresuasive facts and opinions used in the advertisement?	Insufficient There was at least 1 fact and/or opinion given for your product.	Emerging There were 2 convincing facts and at least 1 opinion given to support why people should buy your product.	Proficient There were 3 convincing facts and at least 2 opinions given to support why people should buy your product.	Above Average There were 4 or more convincing facts.
Audience/Persuasion 20 pts	Insufficient -It was unclear who your audience was. -Nothing about the advertisement was convincing or useful for selling your product. -No evident use of any persuasive device.	Emerging -Your advertisement did not connect with your intended audience. -Very little of the advertisement was convincing to buy your product. -1 persuasive device used.	Proficient -Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product. - 2-3 persuasive devices used.	Above Average It was very clear who your audience was. -You connected well with your audience and provided a convincing argument as to why they should purchase your product. -4 or more persuasive devices used.
Slogan 20 pts	Insufficient none	Emerging Slogan is created, but it does not relate to the product or it is very similar to an existing slogan.	Proficient Slogan is created, relates to your product a little	Above Average Slogan is created, relates to your product and shows thoughtful creation.
Creativity 20 pts Is the creativity relevance to the product?	Insufficient There was no relevance between the product and the creativity. No new product was created.	Emerging There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.	Proficient Creativity was average, related to the product. Project had major adjustments to an existing product.	Above Average There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Final Presentation 20 pts	Insufficient -I did not come to class with my required materials. -The final product was unorganized, messy, and was not suitable for this task. -There is no evidence of the creative process in creating your product.	Emerging -There is very little evidence to the creation process. -The final presentation was average with little effort put into the design of the product or advertisement.	Proficient -I did come to class with my required materials. -The final product was neat and was suitable for this task. -The final presentation was above average with more than average effort demonstrated in the final product.	Above Average -There is sufficient evidence of the creation process of your advertisement. -You came to class prepared. -The final production was a great example of a successful advertisement for your product.

Subjects:

Types:

Discuss this rubric