iRubric: Design Your Identity rubric

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Design Your Identity

Develop a logo and Prezi for a NFP which must include branding, product techniques, marketing strategies, target market, & product prices. Each student must incorporate 2 techniques, and 2 strategies as well as all components of CI & a detailed explanation for your logo.

Rubric Code: SX553C3

By tckldpink

Ready to use

Public Rubric

Subject: Business

Type: Assessment

Grade Levels: 9-12

Design Your Identity
	Advanced The category item was considered above average in this project. 4 pts	Proficient The category item was considered average in this project. 3 pts	Basic The category item was considered below average in this project. 2 pts	Below Basic The category item was considered poor or not present in this project. 1 pts
Logo Designing For your Graphic and Web Design business
Three Logo Options Drawn	Advanced Three logos were designed with great attention to detail in each.	Proficient Three logos were designed attention to detail.	Basic Less than three logos designed.	Below Basic Logos were not designed.
Chosen Logo (in Illustrator)
Logo Composition	Advanced The logo has: a. focal point that is dominant b. great contrast c. text/font are provocative poetic, expressive and appropriate d. all images are original works of art e. all components has its own named layer	Proficient The logo has: a. focal point b. contrast c. text/font d. all images are original works of art	Basic The logo is missing one or two of the composition requirements.	Below Basic The logo is missing three or more of the composition requirements.
Attention to Detail	Advanced Design has excellent amount of detail and shows great attention to detail. a. shadows b. textures c. expressive--bevel, emboss, effects and gradients	Proficient Design contains many strong elements of detail but needs further refinement and fine-tuning to have correct amount of detail.	Basic Design is lacking detail. Detail included is improvised and looks incomplete.	Below Basic Design was not produced.
Layout/Proportion	Advanced Layout and proportion are properly designed. Design looks natural, without distortions. Design will be vivid on a business card and on a billboard.	Proficient Majority of the design is properly designed. It has a few areas that need further refinement to look proportional/natural. Design will look good on a business card and on a billboard.	Basic Elements of design are out of place and/or are out of proportion.	Below Basic Design was not produced
Shading/Realism	Advanced Design has strong shading. Shading is well done with defined attention to detail. Object looks realistic and three-dimensional.	Proficient Design is shaded, but needs a few finishing touches in order for drawing to be realistic looking. Design still has a two-dimensional look.	Basic Design has incomplete look. Shading is not complete, drawing has two-dimensional look.	Below Basic Shading not included
Customer Logo
Four Logos hand drawn	Advanced Three logos were drawn with great attention to detail in each.	Proficient Three logos were drawn with attention to detail in each.	Basic Less than three logos drawn.	Below Basic Logos not drawn.
Chosen Logo (in Illustrator)
Logo Composition	Advanced The logo has: a. focal point that is dominant b. great contrast c. text/font are provocative poetic, expressive and appropriate d. all images are original works of art e. all components has its own named layer	Proficient The logo has: a. focal point b. contrast c. text/font d. all images are original works of art	Basic The logo is missing one or two of the composition requirements.	Below Basic The logo is missing three or more of the composition requirements.
Attention to Detail	Advanced Design has excellent amount of detail and shows great attention to detail. a. shadows b. textures c. expressive--bevel, emboss, effects and gradients	Proficient Design contains many strong elements of detail but needs further refinement and fine-tuning to have correct amount of detail.	Basic Design is lacking detail. Detail included is improvised and looks incomplete.	Below Basic Design was not produced.
Layout/Proportion	Advanced Layout and proportion are properly designed. Design looks natural, without distortions. Design will be vivid on a business card and on a billboard.	Proficient Majority of the design is properly designed. It has a few areas that need further refinement to look proportional/natural. Design will look good on a business card and on a billboard.	Basic Elements of design are out of place and/or are out of proportion.	Below Basic Design was not produced.
Shading/Realism	Advanced Design has strong shading. Shading is well done with defined attention to detail. Object looks realistic and three-dimensional.	Proficient Design is shaded, but needs a few finishing touches in order for drawing to be realistic looking. Design still has a two-dimensional look.	Basic Design has incomplete look. Shading is not complete, drawing has two-dimensional look.	Below Basic Shading is not included.
Customer Web Site Design This is a template with NO content except logo and placeholders developed in Dreamweaver.
Home Page	Advanced The home page: a. is artistic and includes visual elements which represent a positive portrayal of the company b. is designed with consistent color scheme, font, theme c. name of company is prominent d. student created logo is focal point of page e. page is named and titled appropriately	Proficient The home page: a. includes logo as focal point. b. page is named and titled appropriately c. follows color scheme	Basic The home page is included.	Below Basic The home page is not included.
All pages	Advanced The three additional pages: a. are designed to follow the same schemes as the home page b. logo is prominent on every page and is focal point c. Social media icons on each page d. consistent menu (using icons--not text menu) e. all pages connect to all other pages through the menu system f. all pages named and titled appropriately	Proficient	Basic	Below Basic
Timely X 3	Advanced Completed on time	Proficient One day late	Basic Two days late	Below Basic Three or more days late
Totals--150 points possible	Advanced	Proficient	Basic	Below Basic

Keywords:

web design, Illustrator, Dreamweaver

Subjects:

Business

Types:

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