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iRubric: Advertising Mechanism Poster rubric

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Advertising Mechanism Poster 
Rubric Code: SX4974
By shaynemacdonald
Ready to use
Public Rubric
Subject: Science  
Type: Project  
Grade Levels: 9-12

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  Level 1

1 pts

Level 2

2 pts

Level 3

3 pts

Level 4

4 pts

Visual Appeal

Level 1

Poster does not draw in the audience or catch the eye of the view. Little color used. Images not sharp. Image presented makes little match to product.
Level 2

Poster is somewhat appealing to the eye. Some colour is used. Images fit poster.
Level 3

Poster catches the eye. Images are sharp and in focus. Quite appealing to the eye.
Level 4

An excellent poster - very appealing. Images are sharp and match the product and style.
Neatness

Level 1

Poster not neatly presented. Looks as if it were put together with very little thought. Images not cut out neatly. Last minute job???
Level 2

Poster is somewhat neat. Images are cut out and attached in a somewhat neat manner. Any text is also neatly presented.
Level 3

Poster is quite neat. Images sharp and placed in neat manner on poster. Text is neat and uniform.
Level 4

Poster is very neat - lots of thought went into it. Images are cut close and arranged neatly. Text stands out and is uniform. Professional job!
Product Info & Identification

Level 1

Very little product information given. Product not even identified. What is this poster selling?
Level 2

Product is somewhat identified. Some info is given. Product is identifiable only if you knew the product before seeing the poster.
Level 3

Product easily identified and information supports the product. Info given is clear and easy to understand.
Level 4

Product identified clearly. Product info is clear and easy to follow. Excellent job on giving product info without over-using text.
Use of Advetising Mechanism

Level 1

Mechanism not really used at all. (It was picked by student and expected to be followed through on.)
Level 2

Poster makes use of mechanism but could just as easily be mistaken for another mechanism.
Level 3

Poster makes use of chosen mechanism but could be mistaken for another mechanism if not careful.
Level 4

Poster clearly illustrates the use of chosen mechanism. No mistake could be made in guessing which mechanism was selected by student.
Written Explanation

Level 1

Explanation does not answer the questions made of the student. Many spelling and grammatical mistakes.
Level 2

Explanation somewhat satisfies criteria of questions posed. Several spelling and grammatical mistakes.
Level 3

Explanation supports question posed of student. Very few spelling and grammatical mistakes.
Level 4

Explanation fully answer questions posed. Very few (if any) spelling and grammtical mistakes.




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