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iRubric: Proposed Marketing Strategies rubric

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Proposed Marketing Strategies 
Entrep: IV C Proposed Marketing Strategies- Pricing
Rubric Code: SA4793
By martha_A
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Strategy
  Advanced

(N/A)

Competent

(N/A)

NYC

(N/A)

Overall Pricing Strategy

Advanced

You tell us what your overall pricing strategy is and how it involves factors from<BR>
-cost-plus based<BR>
-demand based<BR>
-competition based, explaining what these things mean and WHY you chose to incorporate them the way you did. What is "markup" and how will you use it?
Competent

A strategy is chosen but not well explained.<BR>
OR<BR>
The WHY is not given
NYC

No strategy selected
Additional strategies/policies

Advanced

You tell about at least 5 pricing strategies/policies you will use, giving examples of how you will use them<BR>
<BR>
AND why they will work well for your business
Competent

Pricing policies are way off base for your business or less than 5<BR>
OR<BR>
Pricing policies are discussed in vague terms with little to no examples<BR>
OR<BR>
The WHY not given
NYC

Pricing policies not selected
How pricing affects your company

Advanced

You explain how your prices will affect<BR>
-your businesses image<BR>
-your position in relation to the competition<BR>
-your profits
Competent

Little discussion about effect of prices on image, relation to competition or profits.
NYC

No discussion of prices effect on image, relation to competition or profits.
Price List

Advanced

Your product list includes a price for each item you are selling/service you are offering
Competent

Your product list includes a price for some but not all of your items/services<BR>
OR<BR>
Product list is vague so pricing is unclear
NYC

Price list not included




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