iRubric: Marketing a New Product rubric

Product name or description is missing from the marketing plan.

Product name present however, the product is not described well.

Product name and description well defined and cohesive with the rest of the marketing plan

No promotional plan defined

Promotion plan is spelled out, however, does not match the target market

Proposed promotion spelled out and ties with the target market.

No product price defined.

Product is priced, however, less than three factors were given as considerations. OR price does not match the target market's purchasing power.

Product has been priced and three factors are named that were taken into consideration in the pricing of the product. Price matches the target market.