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iRubric: Advertising Techniques Project rubric

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Advertising Techniques Project Advertising Techniques Project Rubric Code: S2X3456 By Kevins70 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

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	Beginning 1 pts	Approaching Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
Content	Beginning Fails to utilize or demonstrate the assigned advertising technique.	Approaching Expectations The primary advertising technique is somewhat appropriately utilized and no other technique is utilized.	Meets Expectations The primary advertising technique is appropriately utilized but is not supplemented with any other secondary technique.	Exceeds Expectations Appropriately utilized the primary assigned advertising technique while incorporating other secondary techniques to supplement it.
Creativity	Beginning Severely lacks creativity and shows little if any originality or effort. Lacks visual appeal.	Approaching Expectations Somewhat creative, evidence of planning is present, some ideas demonstrate original thought, however most appears to be borrowed. Somewhat visually appealing but ideas seem disjointed or vague.	Meets Expectations Mostly creative production and clearly thought out. Most ideas presented demonstrate original and creative interpretation. Visually appealing.	Exceeds Expectations Highly creative, well thought out, and original. Demonstrates effort, innovative interpretation, and creative production. Highly visually appealing.
Written Component	Beginning Poorly explains the primary techniques utilized and does not address any secondary techniques utilized. Several grammatical or spelling errors.	Approaching Expectations Written explanation does not accurately explain the primary or secondary techniques utilized in the ad. Several grammatical or spelling errors.	Meets Expectations Well written, somewhat clear and accurate explanation of primary and any secondary techniques. Some grammatical or spelling errors.	Exceeds Expectations Well written and clear/accurate explanation of the primary and any secondary techniques used. No grammatical or spelling errors. All project components are present and may have additional brainstorming or other planning materials.