iRubric: STRATEGY_Written Course Paper rubric

Comprehensiveness: Very little introduction to tools used; Very little information about company
Information Gathering: Little or irrelevant evidence
Analysis: Inadequate analysis of available evidence
Recommendations: Report gives no recommendations or unrelated recommendations

Comprehensiveness: Basic introduction to tools used; Basic information about company
Information Gathering: Related, somewhat useful evidence
Analysis: Some attempts at analysis of available evidence
Recommendations: Report gives relevant recommendations

Comprehensiveness: Gives thorough but concise explanation of tools used; Uses in-depth information about company
Information Gathering: Highly relevant, strategically important evidence
Analysis: Excellent selection and analysis of relevant information
Recommendations: Report gives insightful and well-reasoned recommendations

Fluency: Most sentences are fragments or run-ons.
Grammar: There are many mistakes in writing, spelling, capitalization, punctuation, and paragraph breaks.
Word Choice: Very little variety in word choice.

Fluency: Sentences structures tend to be repeated. There is very little variety of sentence structure.
Grammar: There are a few mistakes in writing, spelling, capitalization, punctuation, and paragraph breaks.
Word Choice: The writer varies word choice, but sometimes the words are too general or overused.

Fluency: There is a rhythm and flow of language. Sentence structure is strong and varied.
Grammar: The writing, spelling, capitalization, punctuation, and paragraph breaks are almost perfect.
Word Choice: The writer uses specific words and phrases to convey the intended message in an interesting, precise, and natural way appropriate to audience and purpose.