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iRubric: Place Ad Here! Paper Advertisement rubric

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Place Ad Here! Paper Advertisement 
Place Ad Here! Paper Advertisement
Rubric Code: S23B45
By mclemons
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: (none)

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Create an original food product and print advertisement using effective advertising techniques.
  Advanced

5 pts

Basic

3 pts

Unsatisfactory

1 pts

Visual Presentation

-Product Name
-Picture
-Neatness
Advanced

-Product name is clearly presented
-Picture (hand drawn or from computer) is included
-Advertisment is neat and attractive
Basic

-Product name is somewhat clear
-No picture, or picture does not relate to product
-Advertisement is overall neat
Unsatisfactory

-Product name is not present or unclear
-No picture
-Advertisement is sloppy, hard to read
Caption/Paragraph

-5-6 sentences
-3+ powerfully descriptive words
Advanced

-Caption contains 5-6 sentences
-Caption contains at least 3 powerfully descriptive words are used
Basic

-Caption contains 3-4 sentences
-Caption contains less than 3 powerfully descriptive words
Unsatisfactory

-Caption contains 2 or less sentences
-Caption contains no powerfully descriptive words
Appeal/Audience

-5 sense appeal
-Audience
Advanced

-Advertisement appeals to the 5 senses through word choice and visuals
-Advertisement targets a definite audience
Basic

-Advertisement appeals to some of the senses through word choice and visuals
-Advertisement somewhat targets a definite audience
Unsatisfactory

-Advertisement does not use word choice and visuals to appeal to the senses
-Advertisement does not target a specific audience
Proofreading

-Spelling, grammar, punctuation, capitalization, etc.
Advanced

-There are few spelling, grammar, punctuation, and capitalization errors, and do not detract from the overall advertisement.
Basic

-There are some spelling, grammar, punctuation, and capitalization errors and slightly detract from the overall advertisment.
Unsatisfactory

-There are numerous spelling, grammar, punctuation, and capitalization errors that significantly detract from the overall advertisement.
Creativity/Originality

-Product Originality
-Caption is creative/catchy
Advanced

-product and name are original
-Caption is creative and catchy
Basic

-product or name is not original
-Caption is interesting and slightly catchy
Unsatisfactory

-product and name is not original
-Caption is not creative or interesting to read




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