iRubric: Create a New Breakfast Cereal Project rubric

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Create a New Breakfast Cereal Project

In groups, you will be creating a new breakfast cereal. Your challenge will be to create an innovative new cereal that will be successful in the American marketplace. You will have to research the cereal market and make a cereal box prototype.

Rubric Code: RXW33CB

By Smithk5

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Research/Summary 40 POINTS
	Components 0 pts	Deficient 10 pts	Progressing 20 pts	Understanding 30 pts	Mastery 40 pts
Inquiry / Thinking Application	Components Research the Cereal Market: Consumer Trends Research	Deficient The group had less than 15 students fill out the marketing research survey about cereal usage.	Progressing The group had 15-19 students fill out the marketing research survey about cereal usage.	Understanding The group had 20 students fill out the marketing research survey about cereal usage.	Mastery The group had more than 20 students fill out the marketing research survey about cereal usage.
Prototype 60 POINTS
	Components (N/A)	Deficient 15 pts	Progressing 30 pts	Understanding 45 pts	Mastery 60 pts
Application	Components Cereal Box Prototype	Deficient At least 2 sides were designed, printed and pasted on box. The designs were mostly finished with only a handful of missing or incomplete elements.	Progressing At least 4 sides were designed, printed and pasted on box. The designs were mostly finished with only a handful of missing or incomplete elements.	Understanding All 6 sides were designed, printed and/or pasted on box. The designs were mostly finished with few missing or incomplete elements.	Mastery All 6 sides were designed, printed and/or pasted on box. The designs were completely finished.
Application	Components Time / Effort	Deficient Class time was not used wisely and students put on no additional time / effort at home.	Progressing Class time was not always used wisely, but students did some additional work at home	Understanding Class time was used wisely. Students could have put in more time and effort at home.	Mastery Class time was used wisely. Much time and effort went into the planning and design. It was clear the students worked at home as well as school.
Application	Components Graphics	Deficient No graphics made by the student are included.	Progressing The graphics are made by the student, but are based on the designs or ideas of others.	Understanding One or two of the graphics used on the poster reflect student creativity in their creation and/or display.	Mastery Several of the graphics used on the poster reflect a exceptional degree of student creativity in their creation and/or display.
Application	Components Creativity	Deficient Students have not made an attempt to meet the requirements of this project assignment.	Progressing There is little evidence of creativity, but the students have done the assignment.	Understanding Student personality comes through in parts of the project assignment.	Mastery Student has applied techniques in a way that is totally his / her own. The student personality, creativity comes through.

Keywords:

cereal box

Subjects:

Business

Types:

Project

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