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iRubric: MKTMAN3 Sales Presentation rubric

iRubric: MKTMAN3 Sales Presentation rubric

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MKTMAN3 Sales Presentation 
BUS 23 Sales Presentation
This tool could be utilized to evaluate a sales presentation in any context.
Rubric Code: RXBW5BA
By rrbuccat
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Presentation Rubric
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Preparation

1

Minimal evidence of preparation. <BR>
<BR>
Presentation disorganized and sequence hard to follow due to apparent lack of preparation.
2

Presentation appears to require more thorough preparation. <BR>
<BR>
Presentation is disjointed and information delivered by student seems to jump around.
3

Presentation appears adequately prepared. <BR>
<BR>
Student presents information in logical sequence which listeners can follow.
4

Presentation is well organized and thoroughly prepared. <BR>
<BR>
Student presents information in a logical, interesting sequence which listeners can follow.
Knowledge

1

Student does not display a grasp of the information; student cannot answer questions about subject. <BR>
<BR>
No key features were described and no product comparisons were made.
2

Student is uncomfortable with information and is able to answer only rudimentary questions. <BR>
<BR>
Less than 50% of the key features were adescribed and few product comparisons were made.
3

Student is at ease with expected answers to all questions, but fails to elaborate.<BR>
<BR>
Between 50% and 75% of the key features were described, and several product comparisons were made.
4

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration. <BR>
<BR>
Between 75% and 100% of the key features were well described, and many product comparisons were made.
Materials

1

Material graphics are NOT attractive, and do not help to explain or reinforce value of the product or service. <BR>
Materials contain grammatical errors.
2

Material graphics are attractive, but do NOT help to explain or reinforce value of the product or service. <BR>
Materials contain grammatical errors.
3

Material graphics are attractive, but do NOT help to explain or reinforce value of the product or service. <BR>
Materials are free of grammatical errors.
4

Material graphics are attractive and explain and reinforce value of the product or service. <BR>
Materials are free of grammatical errors.
Visual Aids

1

Visual aids are NOT used and the listener did <BR>
NOT appear to develop an understanding.
2

Visual aids are used and the listener appeared to develop a weak understanding.
3

Visual aids are used moderately, and the listener appeared to develop a moderate understanding.
4

Visual aids are extensively used, and the listener appeared to develop a strong understanding.
Style

1

Student mumbles, did NOT use industry terms,<BR>
speaks too quietly for listeners to hear.<BR>
<BR>
Student reads all of of the materials with no eye contact.
2

Student's voice is, too loud or monotone in delivery for the listener to hear industry terms that are used.<BR>
<BR>
Listeners have difficulty hearing the presentation.<BR>
<BR>
Student occasionally uses eye contact, but reads most of of the materials.
3

Student's voice is clear. Student pronounces most <BR>
words correctly. Most listeners can hear the presentation.<BR>
<BR>
Student maintains eye contact most of the time, but frequently returns to notes.
4

Student uses a clear voice and correct, precise pronunciation of terms so that all listeners can hear the presentation.<BR>
<BR>
Student maintains eye contact, seldom returning to notes.
Persuasive Language

1

Students lack persuasive language, or other sales tactics to persuade prospects to buy.
2

Students use minimal persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
3

Students use some persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
4

Students use many persuasive language, trial closing, questioning techniques and other sales tactics to persuade prospects to buy.
Customer Needs

1

The student does NOT asks questions to determine the potential customer's needs.<BR>
<BR>
The student does NOT demonstrate an interest in the potential customer's needs.
2

The student asks few questions. <BR>
<BR>
The student does NOT appear interested in determining the potential customer's needs.
3

The student asks questions to determine the potential customer's needs.<BR>
<BR>
The student does NOT appear interested in the potential customer's replies.
4

The student asks questions to determine the potential customer's needs.<BR>
<BR>
The student appears interested in the potential customer's replies.
Relationship

1

The student did NOT use the potential customer's name.<BR>
<BR>
The student did NOT appear to establish a relationship with the potential customer.
2

The student used the potential customer's name one time.<BR>
<BR>
The student did NOT appear to establish a relationship with the potential customer.
3

The student used the potential customer's name a multiple times.<BR>
<BR>
The student appeared to establish a weak relationship with the potential customer.
4

The student used the potential customer's name multiple times.<BR>
<BR>
The student appeared to establish a positive relationship with the potential customer.
Close

1

Student does NOT attempt to complete the sale, and does NOT thank the customer for their time.<BR>
2

Student does NOT complete the sale, but does attempt to close the sale. Student does seek the customer's permission to forward additional information to them.<BR>
3

Student completes the sale and thanks the customer, but does NOT seek permission to contact the customer in the future.<BR>
4

Student completes the sale, thanks the customer, and seeks permission to contact the customer in the future.<BR>
Overall Appearance

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Keywords:
  • MKTMAN3



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