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iRubric: Yearbook Marketing rubric

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Yearbook Marketing 
Social Media Marketing Project
Rubric Code: RXBW59C
By bweisert
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Social Media Marketing
  No Evidence or Missing

I have not submitted evidence of learning for the learning goal

0 pts

Insufficient Progress

The evidence that I have submitted shows I have a long way to go to reach the learning goal

1 pts

Developing Toward Standard

I have foundational skills and knowledge for the learning goal and I am almost there.

2 pts

Meeting Standard

I have met the learning goal

3 pts

Exceeding Standard

I have demonstrated deep understanding that goes beyond the learning goal.

4 pts

Page Customization

No Evidence or Missing

The student has not submitted evidence to show understanding of the standard.
Insufficient Progress

The students create a page, profile or channel with no customization. But it exists.
Developing Toward Standard

The students create a page, profile or channel with little customization ( banner, logo, cover photo, etc.).
Meeting Standard

The students create a page, profile or channel. The page is customized with ( banner, logo, cover photo, etc.). With less than weekly follower engagement activities.
Exceeding Standard

The students create a page, profile or channel. The page is fully customized with ( banner, logo, cover photo, etc.). With weekly follower engagement activities.
Content Development

No Evidence or Missing

The student has not submitted evidence to show understanding of the standard.
Insufficient Progress

The students post 1 type of content or didn't post any content to the page.
Developing Toward Standard

The students post same type of ads and posts to their page.
Meeting Standard

The students post different type of ads and posts to engage visitors and boost traffic. You have 3-4 posts and/or shares.
Exceeding Standard

The students post different type of ads and posts to engage visitors and boost traffic. You have 5 to 6 posts and/or shares.
Traffic & Engagement

No Evidence or Missing

The student has not submitted evidence to show understanding of the standard.
Insufficient Progress

The students either do not invite visitors or do not engage with visitors.
Developing Toward Standard

The students invite less visitors with very little engagements with visitors.
Meeting Standard

The students invite less than 20 visitors to their page and write comments and respond to their customers.
Exceeding Standard

The students invite more than 20 visitors to their page and write comments and respond to their customers.
Marketing Flyers
Creativity

No Evidence or Missing

The student has not submitted evidence to show understanding of the standard.
Insufficient Progress

Student has demonstrated limited creativity to appeal to their target market.
Developing Toward Standard

Student has demonstrated moderate creativity to appeal to their target market.
Meeting Standard

Student has demonstrated considerable creativity to appeal to their target market.
Exceeding Standard

Student has demonstrated a high degree of creativity to appeal to their target market.
Content

No Evidence or Missing

The student has not submitted evidence to show understanding of the standard.
Insufficient Progress

Student has displayed 1 or fewer of the required content elements in their Ad.
Developing Toward Standard

Student has displayed 2 of the required content elements in their Ad.
Meeting Standard

Student has displayed the Product, Place, and Price of the Yearbook effectively.
Exceeding Standard

Student has displayed the Product, Place, and Price of the Yearbook effectively plus additional valuable information for potential buyers.






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