iRubric: Economics Project: Increasing Demand Through Advertisement rubric

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Economics Project: Increasing Demand Through Advertisement

Rubric Code: RX8WB68

By stavrogin

Draft

Public Rubric

Subject: Social Sciences

Type: Project

Grade Levels: 9-12

Project Components
	Basic Response 1 pts	Reasonable Response 2 pts	Strong Response 3 pts
AD	Basic Response The ad contains no apparent use of a persuasion technique. And/or: Content was wholly unorigninal	Reasonable Response The ad features the effective use of at least one persuasion technique. And/or: The concept for the ad is original, but the group relied too heavily on borrowed material.	Strong Response The ad features highly effective use of at least two persuasion techniques. The group provides a thoughtful context for the brand, and the content is wholly original.
Overall Branding	Basic Response The product's branding is simplistic. Little apparent thought has been given to increasing consumer demand.	Reasonable Response The brand's conception and label provide a mildly effective way to increase demand for the product.	Strong Response The product's brand is well conceived. The product has a clear marketing identity and is well served by the label or packaging.
Reflective Essay	Basic Response Reflection is vague; many ideas expressed are unclear or there is little relevance to the assigned reflection questions.	Reasonable Response The writer(s) engage a few main questions successfully. Ideas expressed are somewhat clear and articulate.	Strong Response The essay is a clear and articulate response to the assigned reflection questions. Writer(s) demonstrate a thorough understanding of the purpose of the brand and the advertisement.