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iRubric: Student Store Promotional Campaign rubric

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Student Store Promotional Campaign 
Analyze the current promotion of the student store, identifying weak areas, and develop a 4 part promotional campaign to improve student traffic/knowledge of the student store
Rubric Code: RX6X7C3
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Part I: Promotional Needs
  Exemplary

4 pts

Exceeds

3.5 pts

Meets

3 pts

Does not Meet

1 pts

Identify Current Strong Areas

Exemplary

List is detailed and complete; list shows exceptional insight
Exceeds

List is detailed/long but does not show insight; standard list
Meets

List is presented but not detailed.
Does not Meet

List is missing or incomplete
Identify Current Weak Areas

Exemplary

List is detailed and complete; list shows exceptional insight
Exceeds

List is detailed/long but does not show insight; standard list
Meets

List is presented but not detailed.
Does not Meet

List is missing or incomplete
Identify "Missing" Areas

Exemplary

List is detailed and complete; list shows exceptional insight
Exceeds

List is detailed/long but does not show insight; standard list
Meets

List is presented but not detailed.
Does not Meet

List is missing or incomplete
Part II-Promotional Mix
Completed Campaign

Exemplary

4 Promotional ideas were explored by the group and presented; each piece was complete and done in exemplary fashion
Exceeds

4 promotional ideas were explored by the group and presented; not all pieces were complete or work was ordinary/expected
Meets

3 or fewer promotional ideas were explored by the group; group may not have completed the presentation; one piece was not complete.
Does not Meet

Less than 1/2 the project complete; project shows lack of attention to detail.
Thoughtfulness of Campaign

Exemplary

Completed campaign shows thoughtfulness and insight; project shows investment to improve the image of the student store; group thought outside the box to create surprising promotional ideas
Exceeds

Promotional pieces are somewhat unique or occasionally unique; completed campaign may seem expected or ordinary but is thorough and well developed; shows investment to improve the image of the student store.
Meets

Promotional pieces are not unique and/or not fully developed; project seems rushed and leaves questions of how to implement the promotion
Does not Meet

Promotional package lacks any originality or is incomplete.
Unity

Exemplary

All 4 promotional pieces are unified and have similar design elements that relate throughout; strong sense of group work; students demonstrated a exemplary understanding of a promotional campaign.
Exceeds

All 4 promotional pieces are strong individually but may not be identified as part of the same campaign when separate; students demonstrated a good understanding of a promotional campaign.
Meets

Some or all of the promotional pieces present are weak and may not be identified as part of the same campaign when separate, however students have demonstrated an understanding of a promotional campaign.
Does not Meet

The promotional pieces are not unified and have no similar design elements to relate throughout.
Presentation/Report
Completed Presentation/Report

Exemplary

Presentation/Report is complete with all items and was assembled neatly; no grammar or spelling errors.
Exceeds

Presentation/Report is complete with all items and was assembled neatly; however there are grammar or spelling errors.
Meets

Most items are present in the presentation/report and the assembly was not neat; grammar or spelling errors hinder the viewer/reader.
Does not Meet

Many items are missing and the assembly is not neat.
Productivity

Exemplary

All members of the group were present each day and used the complete class time without need for teacher reminders. Exemplary productivity.
Exceeds

Most members of the group were present each day and used the complete class time without need for teacher reminders. Exemplary productivity.
Meets

Members of the group were occasionally productive during class time; quality final product was submitted.
Does not Meet

Members of the group did not use class time well and the final project is evidence of poor use of time.



Keywords:
  • promotion, advertising, student store







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