iRubric: Student Store Promotional Campaign rubric

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Student Store Promotional Campaign

Analyze the current promotion of the student store, identifying weak areas, and develop a 4 part promotional campaign to improve student traffic/knowledge of the student store

Rubric Code: RX6X7C3

By JoAnn77

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Part I: Promotional Needs
	Exemplary 4 pts	Exceeds 3.5 pts	Meets 3 pts	Does not Meet 1 pts
Identify Current Strong Areas	Exemplary List is detailed and complete; list shows exceptional insight	Exceeds List is detailed/long but does not show insight; standard list	Meets List is presented but not detailed.	Does not Meet List is missing or incomplete
Identify Current Weak Areas	Exemplary List is detailed and complete; list shows exceptional insight	Exceeds List is detailed/long but does not show insight; standard list	Meets List is presented but not detailed.	Does not Meet List is missing or incomplete
Identify "Missing" Areas	Exemplary List is detailed and complete; list shows exceptional insight	Exceeds List is detailed/long but does not show insight; standard list	Meets List is presented but not detailed.	Does not Meet List is missing or incomplete
Part II-Promotional Mix
Completed Campaign	Exemplary 4 Promotional ideas were explored by the group and presented; each piece was complete and done in exemplary fashion	Exceeds 4 promotional ideas were explored by the group and presented; not all pieces were complete or work was ordinary/expected	Meets 3 or fewer promotional ideas were explored by the group; group may not have completed the presentation; one piece was not complete.	Does not Meet Less than 1/2 the project complete; project shows lack of attention to detail.
Thoughtfulness of Campaign	Exemplary Completed campaign shows thoughtfulness and insight; project shows investment to improve the image of the student store; group thought outside the box to create surprising promotional ideas	Exceeds Promotional pieces are somewhat unique or occasionally unique; completed campaign may seem expected or ordinary but is thorough and well developed; shows investment to improve the image of the student store.	Meets Promotional pieces are not unique and/or not fully developed; project seems rushed and leaves questions of how to implement the promotion	Does not Meet Promotional package lacks any originality or is incomplete.
Unity	Exemplary All 4 promotional pieces are unified and have similar design elements that relate throughout; strong sense of group work; students demonstrated a exemplary understanding of a promotional campaign.	Exceeds All 4 promotional pieces are strong individually but may not be identified as part of the same campaign when separate; students demonstrated a good understanding of a promotional campaign.	Meets Some or all of the promotional pieces present are weak and may not be identified as part of the same campaign when separate, however students have demonstrated an understanding of a promotional campaign.	Does not Meet The promotional pieces are not unified and have no similar design elements to relate throughout.
Presentation/Report
Completed Presentation/Report	Exemplary Presentation/Report is complete with all items and was assembled neatly; no grammar or spelling errors.	Exceeds Presentation/Report is complete with all items and was assembled neatly; however there are grammar or spelling errors.	Meets Most items are present in the presentation/report and the assembly was not neat; grammar or spelling errors hinder the viewer/reader.	Does not Meet Many items are missing and the assembly is not neat.
Productivity	Exemplary All members of the group were present each day and used the complete class time without need for teacher reminders. Exemplary productivity.	Exceeds Most members of the group were present each day and used the complete class time without need for teacher reminders. Exemplary productivity.	Meets Members of the group were occasionally productive during class time; quality final product was submitted.	Does not Meet Members of the group did not use class time well and the final project is evidence of poor use of time.

Keywords:

promotion, advertising, student store

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