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iRubric: Package design for frozen food carton rubric

iRubric: Package design for frozen food carton rubric

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Package design for frozen food carton 
Package design for frozen food carton
Design the graphics for a folding carton for frozen food. Create the entrée, photograph it and design all six panels of the carton. Design new branding and a logo for the food product. Create both strong graphics and marketing appeal to sell your product at market. Create a final 3-D mock-up to be photographed for your portfolio.
Rubric Code: R2WW75C
By manjam66
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric New Package Design
Design packaging for a frozen food entrée of student's creation
  Poor

Poorly conceived and would not function well in a retail environment

2 pts

Fair

Some thought was put into design, but structure lacks function.

3 pts

Good

Packaging is well-designed may be missing 1-2 pieces of information

5 pts

Excellent

Entire packaging is well-conceived and is strongly designed

5 pts

Package Design
30 %

Design package for frozen food entrée
Poor

Package design was not designed on-time for the assignment.<BR>
Fair

Packaging was designed but may not close properly.
Good

Packaging is well designed but may miss an important label; top, sides, back. May not have "green design".
Excellent

Packaging is well designed and fully functional. Great attention to detail and "green design" principles.
Required information
25 %

Logo, Brand Name,<BR>
Flavor(s),<BR>
Nutrition label
Poor

No compulsory information was included for the two packages.
Fair

Three or more of the compulsory information was not included on the packaging. Structure lacks functionality. Needs corrections and reprinting.
Good

Missing 1-2 of the compulsory information needed for the two packages. May need further correction or re-output.
Excellent

All of the compulsory information was included on the packaging. The two packages work together as unit for the brand identity. Ready for the student's portfolio.
Typography
25 %

Brand logo was designed
Poor

No brand logo was produced
Fair

An attempt was made to produce a brand logo
and product name
Good

A solid effort was made to produce a brand logo and a type logo for product name
Excellent

An excellent outcome in the production of the brand logo as well as product name logo.
Design Brief
10 %

Short marketing program for product
Poor

No design brief was included for the product
Fair

Some information was provided for the marketing program for the product.
Good

A good range marketing stratergies were provided for the product with the design brief.
Excellent

An extensive range of marketing strategies were provided for the product with the design brief.
Time Utilization
10 %

Does the ad reflect the target audience and contain an incentive.
Poor

The ad does not reflect the target audience.<BR>
Or-no ad was produced for the assignment. Wasted time.
Fair

moderate designed advertisement aimed at the target audience. Could of utilized time wisely to research, investigate, conceptualize, and revise design
Good

gooddesigned advertisement aimed at the target audience. Utilized most of time wisely to research, investigate, conceptualize, and revise design
Excellent

Excellent well-designed advertisement aimed at the target audience. Utilized all time wisely to research, investigate, conceptualize, and revise design






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