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iRubric: Shampoo and Conditioner Design rubric

iRubric: Shampoo and Conditioner Design rubric

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Shampoo and Conditioner Design 
Design a Product Label
Condition: Working with a partner or alone using a laptop. Task: I will design a label for homemade shampoo or conditioner. Measurement: I will be graded by scoring 4 out of 8 on design label of a shampoo bottle.
Rubric Code: QXA7593
By cosmomhs
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Product Label
Design a new label for
a current product.
  Lack of Content

0

(N/A)

Basic

4

(N/A)

Apprentice

6

(N/A)

Mastery

8

(N/A)

Name of Product

Label needs to be appealing to shoppers in a store's aisles
Lack of Content

No product selected or product was not in defined category for assignment
Basic

The name of the product can be read from 1 ft. away and/or describes the subject of project
Apprentice

The name of the product can be read from 2 ft. away and describes the subject of project
Mastery

The name of the product can be read from 3 ft. away and describes the subject of project
Label Layout

Product clearly named and identified with visual of front label and back label/list of ingredients (as needed).
Lack of Content

Product not identified, no picture included
Basic

Several items on the label are clearly listed and the information is 50% organized; somewhat appealing
Apprentice

Several items on the label are clearly listed and the information is 75% organized; appealing
Mastery

Several items on the label are clearly listed and the information is 100% organized; very appealing
Content Accuracy

Clear explanation of the active ingredient you have chosen to write about. What are the most common uses for this ingredient
Lack of Content

No clear or accurate explanation of the product
Basic

Included no more than 3 of the following:
1. Name of product
2. How-to-use instructions
3. Main ingredients (Include pH based on prior knowledge)
4. Caution/warnings
5. Three important facts
Apprentice

Included 4 of the following:
1. Name of product
2. How-to-use instructions
3. Main ingredients (Include pH based on prior knowledge)

4. Caution/warnings
5. Three important facts
Mastery

Included all of the following:
1. Name of product
2. How-to-use instructions
3. Main ingredients (Include pH based on prior knowledge)
4. Caution/warnings
5. Three important facts
Color Usage

Uses a variety of colors
Lack of Content

Uses no color
(only black)
Basic

Uses 1 color
Apprentice

Uses 2 colors
Mastery

Uses 3 or more colors
Use of Class Time

Lack of Content

Failed to support recommendation; Off-topic most of the time
Basic

Students put forth a good effort to focus on using class time productively completed 25%- 50% of the time; Talks/disruptive very often
Apprentice

Students put forth a good effort to focus on using class time productively completed 50%- 85% of the time; Slightly talkative/disruptive
Mastery

Students put forth a good effort to focus on using class time productively 85%-100% of the time; Great focus-minimal talking/disruptions at best
Delivery

Presentation
Lack of Content

Holds no eye contact with
audience, as entire report is
read from notes
Speaks in low volume and/
or monotonous tone,
which causes audience to
disengage
Basic

Displays minimal eye
contact with audience,
while reading mostly from
the notes
Speaks in uneven volume
with little or no inflection
Apprentice

Consistent use of direct eye
contact with audience, but
still returns to notes
Speaks with satisfactory
variation of volume and
inflection
Mastery

Holds attention of entire
audience with the use of
direct eye contact, seldom
looking at notes
Speaks with fluctuation in
volume and inflection to
maintain audience interest
and emphasize key points
Content/ Organization

Lack of Content

Does not have grasp of
information and cannot
answer questions about
subject
Does not clearly define
subject and purpose;
provides weak or no
support of subject; gives
insufficient support for ideas
or conclusions
Basic

Is uncomfortable with
information and is able to
answer only rudimentary
questions
Attempts to define purpose
and subject; provides
weak examples, facts, and/
or statistics, which do not
adequately support the
subject; includes very thin
data or evidence
Apprentice

Is at ease with expected
answers to all questions,
without elaboration
Has somewhat clear
purpose and subject; some
examples, facts, and/or
statistics that support the
subject; includes some data
or evidence that supports
conclusions
Mastery

Demonstrates full
knowledge by answering
all class questions
with explanations and
elaboration
Provides clear purpose and
subject; pertinent examples,
facts, and/or statistics;
supports conclusions/ideas
with evidence
Advertisment Video/Brochure

The recording can be either audiotape or video tape. It must be
30 - 60 seconds in length. It can be done alone or in a group with an
explanation of every member's contributions. A copy of the story board must
be turned in.
Lack of Content

No Commercial/ Brochure included
Basic

Student put forth ok effort to market product but failed to include a target audience

Brochure included no more than 2 of the following:
1.Brochure design is colorful
2.Explains how it works to help stop a scalp or hair problem
3.How often the product is used and by whom it is applied.
4.It is realistic in advertisement claims.
Apprentice

Student put forth good effort to market product but did not clearly state target audience

Brochure included no more than 3 of the following:
1.Brochure design is colorful
2.Explains how it works to help stop a scalp or hair problem
3.How often the product is used and by whom it is applied.
4.It is realistic in advertisement claims.
Mastery

Student put forth great effort to market product to target audience

Brochure included all 4 of the following:
1.Brochure design is colorful
2.Explains how it works to help stop a scalp or hair problem
3.How often the product is used and by whom it is applied.
4.It is realistic in advertisement claims.






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