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iRubric: Business Plan - Project Rubric

iRubric: Business Plan - Project Rubric

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Business Plan - Project Rubric 
Business Plan - Project Rubric
Students develop a business plan for a business start-up. Each individual on the team will be evaluated by the other team members as to their contribution. All students WILL NOT be granted the same grade if they do not contribute! The business plan must include: Executive Summary, Company Description, Financial Plan, Management/Operational Plan, Market Analysis and Marketing Plan, Products and Services Offered, Strategy and Implementation Plan, Appendices, and a Table of Contents.
Rubric Code: QXA53X7
By susanfullen
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Excellent

750 pts

Good

675 pts

Fair

600 pts

Poor

599 pts

Cover and Cover Page
5 pts

Complete with Logo and business address, phone, email and web address. A Table of Contents should be included with all categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations,
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meed expectations
Missed Title Page or Table of Contents.
Executive Summary
10 pts

2-3 pages long and concisely written. Main points of each section are addressed. This summary should provide an overview of the entire business plan.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Company Description
10 pts

Description of the business, purpose of business, legal structure, products,services, Location and Facilities. Your
Company Mission, Company Motto,, Services
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Market Analysis and Marketing Plan
15 pts

Identify Market Segments, Customer and Competitor Analysis. Identify pricing for 5 products. Develop marketing plan naming perspective customers, dates for contacts, contact person, etc., methods of marketing, etc.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan
15 pts

Start Up Cost, Legal fees, Licenses Permits, equipment supplies Insurance, Marketing/Advertising, Wages utilities. Forecast of sales, design of profit/loss statement, checks and balances to maintain control of resources and monies.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Organization and Management/Op Plan
25 pts

Organizational Structure (Organization chart), staffing, and brief job descriptions.This area should identify operations and production plans/capacity/flowchart, etc. and include an implementation plan.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Creativity/Supporting Documents
20 pts

In addition to the above, you should have flow-charts indicating the processes of the business, business cards, a brochure, floor plan design, and anything else to help with the hand-off of the business to ensure sustainability. Supporting documents should identify the production floor, the inventory management, raw materials, and flow of all work.
Excellent

Meets or Exceeds Highest Expectations
Completed a business card for business, Brochure, promotional Flyers Cover Page, Floor Plan, Material and Inventory Management and Delivery, Flow Charts for Processes.
Good

Above
Completed business plan.
Fair

Meets Expectations
met most requirements of business plan.
Poor

Does not meet expectations
Didn't complete business plan.



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