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iRubric: Promotional Mix Rubric-SEM Class
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Promotional Mix Rubric-SEM Class
Promotional Mix Rubric-SEM Class
Students develop a creative promotional mix for a target customer that is focused on satisfying an existing need with an innovative product idea. Each team of student will be responsible for a complete marketing plan and presentation of materials. Each student on each team will have a lead position for a segment of the marketing plan.
Rubric Code:
QX8X867
By
sjohns4
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Promotional Plan Marketing Mix
Excellent
4 pts
Good
3 pts
Fair
2 pts
Poor
1 pts
PowerPoint Presentation
Excellent
Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good
Above Expectations
Completed most content.
Fair
Meets Expectations
Missing most content.
Poor
Does not meed expectations.
Missed Title Page or Table of Contents.
Element#1: Advertising
Excellent
Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good
Above Expectations.
Completed most content.
Fair
Meets Expectations.
Missing most content
Poor
Does not meed expectations.
Missed entire page.
Element#2:Sales Promotion
Excellent
Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good
Above Expectations.
Completed most content.
Fair
Meets Expectations.
Missing most content
Poor
Does not meed expectations.
Missed entire page.
Element#3:Publicity/PR
Excellent
Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good
Above Expectations.
Completed most content.
Fair
Meets Expectations.
Missing most content
Poor
Does not meed expectations.
Missed entire page.
Element#4:Personal Selling
Excellent
Meets or Exceeds Highest Expectations.
Completed an advertisement or business card for business.
Good
Above Expectations.
Completed business plan but didn't add any advertisement.
Fair
Meets Expectations.
met most requirements of business plan without advertisement.
Poor
Does not meed expectations.
Didn't complete business plan or advertisement.
Keywords:
Marketing Plan
Subjects:
Business
Types:
Project
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