iRubric: Biome Advertisement rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Biome Advertisement MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: QC8ABA By ChiSheri Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 9-12

Advertisement
	Not Yet Meeting Expectations 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
WORD CHOICE	Not Yet Meeting Expectations Information about the location is not evident. The ad bores the reader.	Below Expectations Information does not directly relate to location or is too wordy The ad is good but not great.	Meets Expectations Information about the product relates directly to location and catches the reader's attention to persuade them to purchase the vacation to the location. The ad is interesting.	Exceeds Expectations Unique, easily remembered; encourages the reader to take a vacation right away! The ad is exciting.
GRAPHIC FEATURE/ Images	Not Yet Meeting Expectations Not enough graphics to persuade viewer	Below Expectations Graphics are not totally effective; may look as if it was done hurriedly	Meets Expectations Effective use of a graphic features (catches attention, but not right away)	Exceeds Expectations Highly effective use of graphic features to grab the reader's attention quickly and communicate the message effectively
Formatting	Not Yet Meeting Expectations No formatting evident	Below Expectations FOrmatting begun but not completed; i.e. information centered but font not changed	Meets Expectations Some formatting evident, font and color changed	Exceeds Expectations All formatting completed and flyer looks polished