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iRubric: MONROES MOTIVATED SEQUENCE App Infomercial rubric

iRubric: MONROES MOTIVATED SEQUENCE App Infomercial rubric

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MONROES MOTIVATED SEQUENCE App Infomercial 
MONROES MOTIVATED SEQUENCE Infomercial
This is a grading rubric for a commercial based on Monroe's Motivated Sequence.
Rubric Code: Q2W6825
By Cstrod
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Speaking
  Poor 0-4

(N/A)

Fair 5-6

(N/A)

Good 7-8

(N/A)

Excellent 9-10

(N/A)

App

Poor 0-4

The App is not relevant to the audience.
Fair 5-6

It isn’t made clear how the App is relevant to the audience needs. Not well thought out.
Good 7-8

Interesting destination that is somewhat relevant to the audience. Some thought given to its importance and relevance.
Excellent 9-10

It is clear that the app is important and solves a defined need. Well thought out.
Gain Attention

Poor 0-4

The video provides no attention catching device, it is not clear to the audience what problem is being presented by the attention getter.
Fair 5-6

The video only slightly catches the audience's attention Or the attention getter doesn't really relate to the problem or product.
Good 7-8

The video catches the attention of the audience but the step is not long enough or does not logically relate to the problem or product.
Excellent 9-10

Video catches the attention of the audience with an enthusiastic attention getter that clearly shows the problem or the product.
Need

Poor 0-4

The video does not establish that this is a legitimate problem using supporting materials (facts, statistics, quotations, etc). No sources are cited.
Fair 5-6

The video includes some supporting materials, but does not orally cite sources.
Good 7-8

The video clearly establishes that the problem is legitimate by giving clear examples but only cites one source.
Excellent 9-10

The video clearly establishes that the problem is legitimate by giving clear examples and orally cites all (1 per person) credible sources.
Satisfaction

Poor 0-4

Parts of vacation are not well described. Its purpose is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion
Fair 5-6

Vacation is described but not in enough detail. Parts are not described - It is clear how it can solve the problem(s) but not exactly how.
Good 7-8

Vacation is clearly described. The itinerary is clearly described. Unrealistic as to how it can solve the problem(s), however.
Excellent 9-10

The vacvation description is very clear. The itenary is clearly described. How it works is very clear. How it solves the problem(s) is clear.
Visualization

Poor 0-4

The language used does not create a picture of how great this vacation is.
Fair 5-6

The speakers use some language/images that creates a picture in the mind of the audience but it's not realistic or enthusiastic enough.
Good 7-8

The speakers use enthusiastic and creative language/images but it does not appear to be realistic.
Excellent 9-10

The speakers are able to create a picture of how wonderful life will be by taking this vacation or how terrible life will be without it. Speakers use creative language/images that are realistic
Call to Action

Poor 0-4

The video has no discernible call to action.
Fair 5-6

The video has a discernible call to action, but it is illogical or confusing.
Good 7-8

The video has a discernible call to action that is logical and clear, but not memorable or interesting.
Excellent 9-10

The video has a logical, interesting, and memorable call to action.
Vocal Delivery

Poor 0-4

Speakers use no vocal variety, speak in a monotone, lack enunciation or mispronounce words.
Fair 5-6

Speech is understandable, but speakers use too many vocal pauses (uhs or ums); words are used repeatedly (like, you know), and/or some words are mispronounced.
Good 7-8

Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Only isolated examples of vocal pauses or mispronunciations.
Excellent 9-10

Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Speech is free of mispronunciations and verbal pauses are not noticeable.
Grammar

Poor 0-4

There are many grammatical/
mechanical mistakes in the video.
Fair 5-6

There are 4-5 grammatical/
mechanical mistakes in the video.
Good 7-8

There are less than 3 grammatical/
mechanical mistakes in the video.
Excellent 9-10

There are no grammatical/mechanical mistakes.
Polish

Poor 0-4

Little or no attempt to use images to create a persuasive and convincing ad. No background music.
Fair 5-6

An attempt was made to use images that are persuasive and convincing. Image choice is generally logical. Background music is included, but does not add much to the video.
Good 7-8

Images used to create video are mostly persuasive and convincing. Background music is mostly appropriate, and somewhat adds to the appeal of the video.
Excellent 9-10

Images used to create video are persuasive and convincing. Background music is appropriate and adds to the appeal of the video.
Length

Poor 0-4

Video was less than one minute.
Fair 5-6

Video was longer than 1:30 minutes, but contained an excessive amount of silence or
Good 7-8

Video was over 2 minutes, but contained some awkward silences or unnecessary (filler) footage.
Excellent 9-10

Video was over 2 minutes long and contained no awkward silences or unnecessary (filler) footage.




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