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iRubric: Social Media Advertisement Project rubric
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Social Media Advertisement Project
Social Media Marketing plan
You are assigned the task to create a social media post to promote your company and increase the value of your company. Choose one social media platform you feel is the most appropriate for your target audience and business.
Rubric Code:
Q24X749
By
maldonadom
Ready to use
Public Rubric
Subject:
(General)
Type:
Project
Grade Levels:
9-12
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Social Media Ad Project
Distinguished (91-100%)
50 pts
Proficient (76-90%)
40 pts
Basic (60-75%)
30 pts
Unsatisfactory (0-59%)
0 pts
Content
Distinguished (91-100%)
The project includes all information relevant to the topic.
Message is clearly related and presented in a creative, thought-provoking, and original way.
Content includes all four marketing elements: product, price, place and promotion.
Proficient (76-90%)
The project includes all relevant information. Content is well organized. Message is clear and in their own words.
Content includes three of the marketing elements: product, price, place and promotion.
Basic (60-75%)
The project includes some relevant information. Content is somewhat organized. There is not enough information presented to clearly relate ideas. Information is disorganized.
Content includes two of the marketing elements: product, price, place and promotion.
Unsatisfactory (0-59%)
The project is lacking in elements required. There are many gaps in information presented.
Content includes one or none of the marketing elements: product, price, place and promotion.
Work quality/effort
Distinguished (91-100%)
The work done demonstrates that the learner is proud of his/her work. Effort exceeds expectation.
Proficient (76-90%)
The work was done with good effort. Time put into this project is appropriate.
Basic (60-75%)
Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.
Unsatisfactory (0-59%)
Work is done with little effort, quality is not what the learner is capable of. Work was rushed and little time was spent on the final product. Work is incomplete.
Creativity and Innovation
Distinguished (91-100%)
Student creates a multi-media project that is an original piece of work. Project is appealing and has many visual displays and examples that improve it's visual appeal.
Proficient (76-90%)
Student creates an multi-media project that is an original piece of work. Project meets all the criteria in the rubric; however, is lacking in visual displays and appeal.
Basic (60-75%)
Student creates a multi-media project that is not an original piece of work. The presentation is lacking in visual displays and appeal.
Unsatisfactory (0-59%)
Student creates a multi-media project that is weak and contains little to no visual displays. The project does not appear to be original work.
Graphics
Distinguished (91-100%)
The project has an element of creativity and is not just a list of facts. Excellent use of graphics to enhance message.
Proficient (76-90%)
The project is clear and logical and contains facts as well as very few mistakes. Good clear presentation of information. Good use of graphics to enhance message.
Basic (60-75%)
The project lacks style and reads more like a list of facts. The project lacks clarity and message is not clearly related.
Unsatisfactory (0-59%)
The project lacks a clear understanding of the subject matter and their are many errors. Use of graphics does not enhance message.
Keywords:
Social Media Ad
Subjects:
(General)
Types:
Project
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