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iRubric: Advertisement Analysis Rubric

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Advertisement Analysis Rubric 
Advertisement Analysis Rubric
Rubric Code: PXXW6AA
By brucelafleur
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Graduate

Powered by iRubric Advertisement Analysis
  Sponge Worthy

3 pts

Good

2 pts

Sqeaky

1 pts

Discussion of appeals
20 %

Sponge Worthy

Analysis of at persuasive appeals is accurate. Discussion is thorough and insightful.
Good

Analysis of persuasive appeals is somewhat accurate. Discussion is somewhat complete and mechanical.
Sqeaky

Analysis of appeals to ethos, pathos is logos show some misunderstanding. Disucssion is brief.
Discussion of Design Elements
20 %

Sponge Worthy

Correctly identifies all elements of design. Thorough and satisfying explanation of target audience influences design elements to achieve advertising objectives.
Good

Correctly identifies some elements of design. Able to explain to how target audience influence design elements to achieve advertising objectives to some extent.
Sqeaky

Correctly identifies few elements of design. Explanation of how target audience influence design elements achieve advertising objectives is brief and may show some lack of understanding.
Organization
20 %

Sponge Worthy

All paragraphs are well organized and easy to understand
Good

Some ideas are thought out and organized for the reader
Sqeaky

Ideas are jumbled and hard to follow
Language
20 %

Didn't miss spel nothin and grammar was well.
Sponge Worthy

Mostly accurate structures with varied and apt vocabulary.
Good

Generally accurate structures with some variation in vocabulary.
Sqeaky

Somewhat inaccurate structures with little variation in vocabulary.
Use of IMC Concepts
20 %

Proper use of concepts advertising effectiveness such as encoding, involvement, counter-argument, persuasion theory, etc.
Sponge Worthy

Student demonstrates a master's level of knowledge on key concepts of advertising analysis. Student's example ad fits the concepts and arguments made in the presentation. Executive summary shows insights into critical IMC concepts
Good

Student demonstrates a general level of knowledge on key concepts of advertising analysis. Student's example ad fits the concepts and arguments made in the presentation. Executive summary shows insights into critical IMC concepts
Sqeaky

Student demonstrates a basic level of knowledge on key concepts of advertising analysis. Student's example ad fits the concepts and arguments made in the presentation. Executive summary shows insights into critical IMC concepts.




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