- Username
- Password
forgot?

iRubric: Aristotilian rhetorical appeal commercial rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Aristotilian rhetorical appeal commercial Aristotilian rhetorical appeal commercial The studio has tasked your team with creating a 30 to 60 second commercial. The purpose of this project is to advertise your teams mock product. Brainstorm an idea, create a script or storyboard, execute the filming, and edit a 30 to 60 sec commercial. Your commercial must be entertaining and get people interested in your product and must be accompanied by an explanation of how your team incorporated Aristotle's rhetorical appeals. Good Luck! Rubric Code: PXA2CX6 By gure2485 Ready to use Public Rubric Subject: Humanities Type: Assessment Grade Levels: 9-12

Project Components
	Developing 5 pts	Competent 7.5 pts	Exemplary 10 pts
Project Criteria/ Plan	Developing Under developed plan with little detail. Little or no information was included in the project criteria. Little or no research was performed.	Competent Some planning was used. Project criteria was complete. Some research performed.	Exemplary Project Criteria included a very detailed plan. Extensive research was performed.
Script/ Story Boards	Developing Script/ story boards were incomplete or not complete.	Competent Script/ story boards were complete and showed some planning.	Exemplary Script/ story boards were used to effectively make a detailed plan. Students planned more than the required shots.
Rhetorical Appeals	Developing Advertisement failed to adequately incorporate any of the appeals.	Competent Advertisement incorporates the basic appeals, however the overall effect was not persuasive.	Exemplary Advertisement adequately incorporates all of the appeals and effectively persuades with an obvious awareness of the audience and the advertising goal.
Advertisement	Developing Students did not effectively advertise to the selected target market. Idea was not clear or off track.	Competent Students created a well done advertisement that communicates the product in a clear and effective way.	Exemplary Students created an excellent commercial that advertises the product clearly. The commercial stands out as memorable and entertaining.
Team Work	Developing Did not work together as a team.	Competent Worked well as a team.	Exemplary Exemplified an excellent shared team effort, where each team member did the required work or more.